Last week, creators of the app-based family transportation service OneLane launched an equity crowdfunding campaign on Crowdcube to raise £200,000 for growth. Founded just one year ago, the app initially operates in London and its team consists of alums from JustEat, Groupon and E-Car Club.
OneLane employs DBS-checked female “Guardians,” who are nannies, teachers, nurses, etc., to drive the children to school and other activities, with add-on services like carpooling and wraparound childcare. The app’s services are pre-booked only. Camron Moradi, founder of OneLane, stated that he created the app after he noticed how his six sisters struggled with transportation for their children.
According to the OneLane team, their early customers used the service up to 8-14 times per month and over 500 families have signed up for the service. The crew noted:
“Parents of all backgrounds juggle schedules and struggle with alternatives to get their children to school & daily activities (sports, music classes, appointments, etc.). For example, come 8.30am, an extra million parents get into their cars to drive their children to school, clogging up roads. Up to 50% of children are still driven to primary school. OneLane takes over this task and helps reduce parents’ commute by up to 1-1.5hr per day, potentially freeing 20-30 hours per month. From our research we estimate that OneLane’s carpooling service could reduce school run traffic congestion – 40% of parents surveyed would consider using OneLane.”
Funds from the campaign will be used to build a dedicated “Guardian” acquisition team and business development team along with developing OneLane’s b2c marketing and acquisition strategies. Since its launch, the initiative has secured over £80,000 from nearly 40 investors. It is set to close mid-September.
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