Earlier this week, World of Zing announced it has decided to extend its equity crowdfunding campaign on Crowdcube. The company debuted the initiative last month, seeking a minimum of £150,000.
As previously reported, World of Zing was launched in 2014 (states it considers itself the pioneers of exotic and fine ingredients since 1968) and offers a range of both food and drink such as artisan condiments; craft cocktails and drinks; and herbs, spices, and seasonings.
The company shared that 50 of its products are listed at Whole woods and other London-based artisans delis. It has also served more than 50,000 cocktails to the Rosa’s Thai Cafe Group in six months. It has also been featured on Channel 4’s Sunday Brunch, BBC News, The Independent, and The Guardian.
“Having launched by Pritesh Mody in September 2014, World of Zing has become recognised amongst the UK’s most innovative food & drink producers. World of Zing can trace its roots and inspiration back to the launch of Pritesh’s family business Gandhi Oriental Foods, which is now famed for being one of the UK’s most respected spice merchants.”
Following the announcement of its campaign’s extension, World of Zing announced it received a gold medal at this year’s Spirits Masters Awards. It was revealed:
“World of Zing’s already famous (Persian Lime Margarita has been awarded the top award of a Gold Medal at this years international Spirits Masters Awards – a prize also given to our Bordeaux Cask Aged Negroni last year.”
Funds from the campaign will be used for World of Zing’s new production facility. The new building and equipment will reportedly fulfill the company’s demand and maximize retail listings. Since its launch, World of Zing’s Crowdcube initiative has raised over £145,000 from nearly 100 investors. It is set to close next Friday (November 4th).
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