With less than a week until its extended equity crowdfunding campaign on Crowdcube closes, World of Zing has successfully secured its initial £150,000 funding target, thanks to more than 120 investors. The company was seeking the funds for a new production facility.
World of Zing offers a range of both food and drink such as artisan condiments; craft cocktails and drinks; and herbs, spices, and seasonings. The company revealed that 50 of its products are listed at Whole woods and other London-based artisans delis. It has also served more than 50,000 cocktails to the Rosa’s Thai Cafe Group in six months. It has also been featured on Channel 4’s Sunday Brunch, BBC News, The Independent, and The Guardian.
“We have brought together some of the UK’s most exciting flavour experts – from chefs to street foodies and mixologists – to create an inspiring range of produce and ingredients to add a touch of ‘Zing’ to our everyday culinary lives! Having launched by Pritesh Mody in September 2014, World of Zing has become recognised amongst the UK’s most innovative food & drink producers. World of Zing can trace its roots and inspiration back to the launch of Pritesh’s family business Gandhi Oriental Foods, which is now famed for being one of the UK’s most respected spice merchants.”
The company noted that the new production facility’s building and equipment will reportedly fulfill its demand and maximize retail listings. The funds will also go towards sales and marketing staff. The company is currently offering 15% in equity. The Crowdcube campaign is set to close on November 4th.
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