First Four Investment Crowdfunding Offers on Indiegogo Quickly Hit Funding Goals

All four initial Reg CF crowdfunding offers listed by Indiegogo, via their partner platform MicroVentures, have hit their funding targets.  This comes after launching investment crowdfunding mid-November. The rapid funding success may be indicative of the traffic generating channel intrinsic to Indiegogo’s rewards-based platform.  Indiegogo Chief Executive David Mandelbrot told Crowdfund Insider earlier this month that Indiegogo generates over 11 million monthly Uniques. The cross promotion between the two vertical may be a solid driver for crowdfunding success. Mandelbrot also stated they were highly selective in the first issuer for their investment crowdfunding offers.

As previously reported, Republic Restoratives, a craft distillery and bar in Washington, DC, topped its funding goal in under 3 days – perhaps a record for fastest funding under Reg CF. In aggregate, the four issuers have raised approximately $450,000. Each company has more than a month to go in their crowdfunding rounds.

While Indiegogo has experienced early success, the Reg CF portal is in 4th for total funds raised under the new securities exemption. Leader Wefunder continues to dominate the Reg CF sector having raised $10.5 million since the exemption became actionable in May 2016.

The four issuers crowdfunding on Indiegogo / Microventures are listed below.

• ArtCraft Entertainment: Funding the creation of Crowfall, the highly anticipated massively multi-player video game touted as a Throne War simulator.
• Play Impossible: A new gaming company using powerful, miniature sensors to transform athletic balls into game controllers connected to a smartphone.
• BeatStars: A social music marketplace and distribution company where over 350,000 music producers and recording artists collaborate, sell, distribute and share their music worldwide.
• Republic Restoratives: A women-owned craft distillery and cocktail bar in the heart of Washington DC, is seeking capital to expand their product lines and distribution market.