With less than 24 hours until its Crowdcube campaign comes to an end, cycling apparel brand Le Col has secured nearly £1.1 million from close to 350 investors. This news comes just one week after the company secured its initial £1 million funding target.
As previously reported, Le Col was established in 2009 by professional cyclist, Yanto Barker, and currently manufactures in Italy. It now sells products in over ten countries around the world through specialized retailers, includes Harrods Cycling Concession. The products have also been featured in publications such as Esquire Magazine, the Guardian, Huffington Post, The Independent, Cyclist magazine and Road CC. Le Col was also a sponsor for the 2013 Team UK Youth and 2015 One Pro Cycling. The company’s description reads:
“Le Col is a premium cycling apparel brand conceived from an obsessive desire for perfection. The brand ambition was to create beautiful, performance enhancing clothing, that gives cyclists every advantage. Using Yanto’s professional insights, and continuous rider feedback, Le Col strives to design and manufacture the most technical and innovative products available in order to improve the rider’s experience in all climates and seasons.”
In a recent interview with Crowdcube, Barker explained why he started the company:
“Firstly, I needed to build myself a job for when I retire. I had this idea when I was 28 years old so I have been preparing for a while, secondly, I truly believe we can make better products than other brands. Last of all I am inspired to work in teams that excel, and this business offers me the chance to build a team and motivate people to achieve really great results, who also enjoy and feel fulfilled in their roles.”
“The big similarity in cycling and business is that cycling is about building alliances, working together and creating a teammate out of those riders in your group. Business can benefit from the same approach. It’s about understanding and identifying overlapping incentives, and working hard to align everyone to the same goal so there is no conflict within the work-space. Business and cycling have been a good balance for me, one is physical and the other is mental, which means I can balance that while working with my managers to deliver our targets. It works well for me personally.”
Funds from the campaign will be used to raise brand awareness through marketing across all channels, fund entry into new markets, and to fund the appointment of the required personnel.
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