Finnish home fitness equipment manufacturer, FitWood, has successfully secured its minimum €100,000 crowdfunding campaign target on Invesdor. The company’s initiative is currently seeking a maximum target €450,000.
FitWood stated it makes home fitness equipment that is both easy to use and looks great every day. It creates a new category of fitness equipment with sustainable Nordic wood and Scandinavian design.
“It all started from a simple realisation. During his years as a national level sprinter (100 m), and afterwards as a sporting retailer, FitWood’s CEO Matias [Kukkonen] always did bodyweight training at home. But he had a problem: all the equipment available was too ugly for a home, made out of cheap materials and felt flimsy in use. Matias joined forces with Ossi, an experienced karate and athletics enthusiast, and investor. With their experience as fitness and wellbeing pros and entrepreneurs, Matias and Ossi set out to create beautiful and sturdy equipment that fits your home.”
Recently, FitWood has launched its first signature line with hockey player Aleksander “Sasha” Barkov. The company noted that it positions itself as premium fitness equipment.
“Our most substantial competitor is Nohrd, founded in 1989 and operating today with 370 employees. Overall, the situation is similar to the pre-iPhone mobile phone market. This presents the major challenge, as well as the major opportunity, that we face in 2017: FitWood will be many consumers’ first exposure to design fitness.”
FitWood’s equity crowdfunding campaign is set to close on March 30th.
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