Core Collective, a London-based premium pay-as-you-go fitness studio, has launched an equity crowdfunding campaign on Seedrs. The company is currently seeking £1.1 million as it prepares to expand. The studio is currently on a mission to create a new standard in boutique fitness. Core Collective reports that bookings are its first studio have risen, and it is currently taking over 2,000 bookings per week. Classes currently offered as velocity, accelerate, resistance, power yoga, mat pilates, stretch, and sculpt. It was also revealed:
“We strip back the fads to provide clients with effective, honest and intelligent methods that value their time, lifestyle and goals – all within a relaxed, luxury environment where you want to hangout not just workout. We believe group classes are the future of training. They give the best value for money, create community and healthy motivation, and give a safe and knowledgeable environment to improve fitness. Our Level 3 qualified PTs provide the experience of a personal training session within our small group classes for a fraction of the price.”
An intro class is £20, single class is £28, four classes is £90, eight classes is £170, and sixteen classes is £320. An unlimited pass is also offered, £220 per month. The Core Collective team stated they don’t believe in locking clients into a membership unless they want it.
“We respect the need for flexibility and we want to be an adaptable component of people’s lives – not a chore – which is why we have created a series of dynamic pricing options.”
Since its launch at the end of March, Core Collective’s Seedrs initiative has successfully secured 65% of its funding target (more than £720,000). It is set to close later this spring.
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