Update: Wiivv Surpasses $300,000 Through Latest Kickstarter Initiative

With its second Kickstarter crowdfunding campaign set to close next week, Wiivv has successfully secured $300,000 for its new custom fit sandal project. The initiative was launched last month, seeking $250,000. As previously reported, Wiivv Custom Fit Sandals are digitally mapped from users’ smartphone. Wiivvs are notably designed for specific feet, giving users unparalleled comfort and improved biomechanics that no other sandal can provide. It was revealed:

“This isn’t just an innovation in footwear. It’s a revolution in an industry plagued by mass-produced products, rigid offshore supply chains, and the inability to capitalize on the full potential of 3D printing. Instead, we are talking about one-off custom products at scale and manufactured locally. Unlike the big guys, stuck on aesthetics and expensive 3D prototypes, Wiivv is making every shoe custom fit to you from our factory in San Diego, California. It’s the biggest leap in footwear since foam!”

Each Wiivv Custom Fit Sandals has the following:

• Custom fit 3D printed arches support your feet and lower body.
• Triple-density foam footbeds give all-day comfort.
• Deep, compressible heel cups absorb shock as wearers walk.
• No-rub toe thongs with custom placement based on foot width
• Custom-fit straps hold and support feet with every step.

Speaking about the campaign’s success so far, Shamil Hargovan, CEO & Co-Founder of Wiivv, stated:

“Hitting our goal tells me that customers want custom products. We set out to prove that they want this new category of footwear and clearly they do. This is the second time we’ve gone to Kickstarter and set the record for the most-funded 3D printed product. This backing, plus our 15,000-plus Custom Fit 3D Printed Insole customers, proves this market is here to stay.”

The project made its debut less than two months after Wiivv secured $4 million during its Series A funding round and acquired eSoles, a custom insoles manufacturer. The company has also captured $3.5 million through its seed funding round in December 2015 and raised $235,054 from 2,765 backers through its first Kickstarter for its 3D printed insoles, BASE.