Daisy Green Collection, an Antipodean group that has nine central London locations that serve artisan coffee, Aussie brunch, craft beers, and cocktails, has successfully secured £1.2 million from nearly 300 investors through its equity crowdfunding campaign during the first week on Crowdcube. The funding round originally sought to raise 500,000.
Founded in 2012, Daisy Green stated it is at the forefront of the “thriving” Antipodean cafe culture scene by offering authentic, flexible, all day offering that has a customer base that includes vegan, vegetarian, and paleo diet followers. The company also reported that it focuses on sustainability, best in class suppliers, nutrition, and health whilst continually pushing quality and value.
“Daisy has benefited from industry trends including the increase in healthy eating, plant-based diets and recognition of food intolerances; the increased demand for brunch; the move towards the coffee-office work environment; increased trust by consumers of independents; the increased focus on sourcing and sustainability. These trends drive the growth of the F&B sector (UK: £111 billion) and have led to the disruption of incumbents.”
Speaking about the Crowdcube campaign’s success so far, the Daisy Green team stated:
“It’s 24 hours since we went live to the public and we’ve raised a staggering £1,071,880.
We’re incredibly excited to welcome all of our new shareholders- it’s great to see so many of our loyal bondholders coming back to invest with us again. And lots of new faces too. We’d had several large investments already from senior private equity partners in their personal capacities which is amazing.”
Funds from the Crowdcube round will be used to continue Daisy Green’s growth and expansion. It is set to close at the beginning of August.
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