America’s Love Affair With Credit Cards Headed for a Split: Survey

Credit CardsCredit cards may be losing their dominant position as a preferred spending mechanism, the results of a new survey by account-to-account payment services company GoCardless suggests. The company teamed with Propeller Insights to survey more than 1,000 American adults about their payment preferences.

A Clear majority of respondents (63 per cent) said they are less likely to use credit cards now than they were before the onset of the COVID-19 pandemic. Those percentages rise to 76 per cent for 18-24 year-olds and 74 per cent with the 25-40 set. Boomers over 57 remain loyal, with only 39 per cent saying they are less likely to use the cards now.

“The pandemic put people in tough positions financially, and that likely accelerated the move away from credit cards,” said Hiroki Takeuchi, co-founder and CEO of GoCardless.

While most are using their credit cards less, their reasons vary; 46 per cent fear debt, 27 per cent worry about not being able to pay the balance each month and 26 per cent have concerns about managing the minimum payment. More Boomers, 59 per cent, worry about debt than Gen Z (39 per cent). That latter group worries about enabling outrageous spending habits (44 per cent), a fear only 32 per cent of Boomers have.

It’s not only that many are avoiding credit cards, but they are also showing preference for other payment methods too. But no, pay later and ACH debit are starting to gain share in the United States.

Retailers need to be conscious of the checkout process, as 85 per cent of online shoppers said they would abandon their purchase if the checkout process was too long. While Boomers were the most patient (but at only 21 per cent saying they would bot abandon), only 12 per cent of Gen Z and millennials would stick it out.

There are other turnoffs too, including being forced to create a retailer-specific account to check out (42 per cent), checkout pages that don’t include shipping costs (42 per cent), being asked to visit another page to authenticate (34 per cent), and checkout pages that are not optimized for mobile use (27 per cent).

Boomers couldn’t stand two situations compared to their Zoomer cousins. The first is a checkout page that doesn’t include the shipping costs (61 per cent versus 29 per cent) and being forced to create an account with the retailer prior to checking out (59 per cent to 33 per cent)

Sponsored Links by DQ Promote

 

 

Send this to a friend