Personal Finance Products Firm Crediverso to Effectively Serve Hispanic Consumers in the US

Crediverso, the Hispanic-owned personal finance products firm, reveals that it has introduced a bilingual platform and a financial products marketplace tool “to serve the 62M+ Hispanic consumers in the U.S., who are 2-3x more likely to be underbanked than the rest of the population,” according to a release shared with Crowdfund Insider.

The free and “all-inclusive” bilingual digital platform is “100% designed for and fully dedicated to the Hispanic community,” the announcement explained. It offers consumers access to “fresh, relevant, and unbiased content, including comparison tools, a free credit check, and marketplaces to choose the best credit card, insurance, and loan options, and the cheapest and safest way to send money internationally.”

The announcement also mentioned that Crediverso provides a live forum “moderated by Spanish-speaking expert advisors, including personal finance experts and celebrities.”

Crediverso is being powered by a “community of users.” The Crediverso Community is a place where users can “ask questions about anything ranging from how to improve a credit score to how to pay down student debt.”

Users are also able to get their questions answered by other users and receive insights and feedback from certified, Spanish-speaking financial experts. Users are able to interact with influencers and celebrities from the Hispanic community and access “relevant Spanish-language news.”

Crediverso plans to offer the appropriate tools to empower consumers by “expanding benefits to make financial health and economic prosperity available to all of the Hispanic community.”

While Hispanics make up almost 20% of the US population, banking institutions usually spend “less than 4% of their marketing budget on them.”

U.S. Hispanics “currently spend more than $600B annually on financial products but have only a fraction of the access enjoyed by the general market,” the update revealed. Specifically, Crediverso aims to “disrupt the $700BN global remittances market as the only platform that lets users send money internationally using the cheapest available rate every time.”

The announcement further noted:

“Besides offering the country’s first and only credit check in Spanish, Crediverso also offers Hispanic consumers pricing transparency and the ability to comparison shop via industry-first marketplaces for remittances, credit cards and loans.”

Crediverso Remittance Marketplace lets consumers “compare between options to send money internationally” the announcement explained while adding that a user “inputs how much they want to send and where they want to send it, and can immediately see what the cheapest and fastest secure options are from top trusted providers.”

Crediverso Credit Checks is reportedly the first place in the U.S. where Hispanic consumers “can get a credit check in Spanish.”

Users may receive a free credit report and find out how they can improve their credit. Users can also sign up for identity theft insurance, credit monitoring “to learn when their scores go up or down and why, and see what credit cards they are pre-approved for.”

Crediverso Credit Card Marketplace gives consumers access “to the information they need to compare credit cards, such as interest rates, fees, and credit score eligibility from all the major providers.”

Crediverso Loan Marketplace, which will be introduced later in 2021, provides consumers an easy way to “compare top loans to help them find the right one for their needs.”

Carlos Hernandez, CEO and founder of Crediverso, stated:

“At Crediverso, we are offering a suite of products and services never before offered in one place for the Hispanic community. Through comparison marketplaces, financial literacy tools, and tailored products, the community has the tools to build long-term wealth and prosper.”

Crediverso has hired and maintains a team of finance professionals who have “written reviews, guides, and helpful educational information on how to successfully manage credit cards and other financial topics.”

These online tools address Hispanic consumer financial requirements “with educational videos, articles, and customized Crediverso products and services.”

Crediverso was established by Carlos Hernandez, a businessman who holds three degrees from Harvard. As noted in the announcement, Carlos comes from a Mexican-American family in Los Angeles that has “long served the Hispanic community.” Carlos “decided against a career on Wall Street to dedicate his time to enriching the lives of Hispanics living in the U.S.”

Crediverso is currently recruiting professionals across a variety of roles “to grow the team and has established partnerships with many of the largest global financial institutions, including US Bank, Western Union, Remitly, Wise, Worldremit, XE, Ria, and Skrill.”

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