UK’s Just Move In, Which Aims to Build Highest-Rated Home Move Platform, Acquires £1.39M+ via Crowdcube

Just Move In, which claims to be on a mission to build the United Kingdom’s highest rated home move platform, saving customers time, hassle & money, has secured 139% (£1,396,199 from 337 investors) of its £1,000,000 target via Crowdcube (at the time of writing) with 3 days currently left in its crowdfunding campaign.

The company reports a £17,604,270 pre-money valuation, a £8.70 share price, 7.35% Equity, EIS.

As noted by the firm:

“On a mission to build the UK’s highest rated home move platform, saving customers time, hassle & money. Having processed over 40,000 moves in the last 12 months, Just Move In are poised to grow due to technology enhancements & partnerships established. FCA regulated with B Corp certification since 2018.”

Here are the important business highlights shared by Just Move In:

  • 97% YoY growth in moves processed (nearly 6,000 in Sep 21 vs Sep 20)
  • 43,000 moves in the last 12 months. Targeting 150,000 in 2022.
  • Raised over £4m since 2018 from high-profile professional investors
  • Chairman is former CEO of Dixons Carphone, Tesco.com, Dunelm & Monsoon

Just Move In adds that their Home Move Platform allows movers to “manage their home move and book additional services.” The firm further explains that customers can also “book appointments with their Move Specialist, who can provide expert support and advice.”

Just Move In further notes that the Partner Portal gives their partners “an intuitive tool to submit moves and keep track of their progress.” As a certified B Corp since 2018, sustainability is “a huge focus for us as a business.”

The company adds:

“We plant a mangrove tree for every paying customer, are members of 1% For The Planet and pay our staff the Real Living Wage.”

According to ‘Which?’ magazine, moving home is “the second most stressful thing you’ll ever do.” On average, “we each move home 11 times during the course of our lives, with 4.5m moves taking place every year in the UK alone. Just Move In exists to make moving home hassle-free,” the firm revealed.

They also shared:

“Our digital home move assistant combines automated technology with top-rated customer support to set up a wide range of essential services; from insurance to council tax, saving home movers time and money. We have long standing relationships with hundreds of estate agencies and property partners, as well as with technology businesses (inc Hamptons & Openrent) who embed our co-branded product into their customer journeys.”

Founded in 2016, we now employ 40+ people and “have grown to the point that we processed over 40,000 moves over the last 12 months,” the firm noted while adding that they are also “a proud B Corporation – originally certifying in 2018.”

The continued:

“We believe in the three Ps: people, planet and prosperity. Meaning we’re not just a commercial company, but an ethical one.”

They also mentioned:

“We’ve spent the last 18 months enhancing our customer journey with an integrated set of digital services. And, with your investment, we’ll enrich our technology stack by increasing automation and introducing personalisation through machine learning and open banking.”


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