NEFT Brands, a global conglomerate that owns a portfolio of premium alcohol brands, TV productions, live entertainment promotions, celebrity podcasts, apps, and media companies will partner with the decentralized community of Hourglass “to facilitate growth and offer in-house resources.”
NEFT Brands and its subsidiary NEFT Entertainment have also “purchased a stake in Hourglass and have pledged to be a liquidity provider for Hourglass’s token, $WAIT, beginning with $100k in liquidity to be added shortly.”
The parties were “brought together by an Hourglass Foundation community leader who goes by ‘Jett,’ a former M&A dealmaker and crypto social media influencer.”
Jett stated:
‘“Through our growth partnership, our community will have access to a wide international audience, top-level TV production, tech development, e-commerce, and incredible live events to co-promote our offerings as we grow our Hourglass community. We are going to position ourselves to be perfect partners to many great crypto communities and blockchain projects.”
NEFT’s entertainment productions “includes the Roast Battle that takes place at the World Famous Comedy Store in Hollywood every Tuesday night.”
Special guests have “included Jeffrey Ross, Dane Cook, Seth Green, Joe Rogan, and Annie Lederman.” NEFT entertainment’s sister company “produces podcasts, television productions, and live streaming content in-house including Roast Battle Podcast, and the podcast of NBA legend Byron Scott.” They have begun working with Hourglass and Jett on “developing a crypto themed reality show.”
The wide array of entertainment and experiential endeavors run by NEFT “includes a project with George Steinbrenner and his Steinbrenner racing team which includes a partnership with Andretti Autosports.”
Eric Chapman, COO at NEFT, said:
“We believe in the power of blockchain and decentralized communities.”
Hourglass ($WAIT) claims it is “a community-driven, tax-free token with renounced ownership that was stealth launched August 19th 2022.”
Hourglass $WAIT has “passed a Smart Contract Security Audit” conducted by InterFi Network.
Hourglass achieved “an outstanding rating of 9.1 out of 10.” InterFi has “audited more than 500k solidity code-lines on Binance, Ethereum, Cronos, Fantom, Avalanche, Polygon, Bitcoin Cash, Oasis, and Metis Smart Chains.”
Hourglass has “been issued the following Audit Compliance Certificate.” The Ethereum Chain/Solidity language smart contract audit “consisted of both an automated analysis and a manual code review.”