From romance scams to fictious online deals, impersonation scams of all kinds have plagued people and businesses over recent years and “shaken the confidence of victims.”
However, the tide is turning. Mastercard (NYSE: MA) is taking the fight to the fraudsters “with its one-of-a-kind AI powered ‘Consumer Fraud Risk’ solution, now live in the UK.”
Leveraging Mastercard’s latest AI capabilities and its unique network view of account-to-account payments, it is “helping banks predict and prevent payments to scams of all types.”
In partnership with 9 UK Banks, including Lloyds Bank, Halifax, Bank of Scotland, NatWest, Monzo and TSB, Mastercard is “using large-scale payments data to help identify real time payment scams before funds leave a victim’s account.”
Organized criminals move ‘scammed’ funds through a series of ‘mule’ accounts to disguise them.
To counter this, for the past five years Mastercard has “worked with UK banks to follow the flow of funds through these accounts, and then close them down.”
Based on insights from this tracing activity and overlaying them with specific analysis factors such as account names, payment values, payer and payee history, and the payee’s links to accounts associated with scams – Mastercard’s AI solution provides banks “with the intelligence necessary to intervene in real time and stop a payment before funds are lost.”
TSB is one of the first banks “to adopt Mastercard’s Consumer Fraud Risk tool and is already using it to great effect.”
In just 4 months, the bank says it “has dramatically increased its fraud detection. Based on TSB’s results, the amount of scam payments prevented over a year would equate to almost £100m1 saved across the UK, should their performance be mirrored by all banks.”‘
Other banks adopting Consumer Fraud Risk are “doing so over the course of 2023 and Mastercard is assessing further international markets to scale the solution.”
As banking and payments security becomes increasingly advanced, fraudsters have shifted their focus to impersonation tactics.
Their goal is “to convince people and businesses to send them money, thinking the transfer is to a legitimate person or entity, perhaps a friend, a known supplier or to buy what look like genuine goods online.”
Often referred to as ‘authorized push payment fraud’ or APP fraud, it now “accounts for 40% of UK bank fraud losses and estimates predict it could cost $4.6bn in the US and UK alone by 20262.”
Ajay Bhalla, president of Cyber and Intelligence at Mastercard, said:
“Banks have found these scams incredibly challenging to detect. Their customers pass all the required checks and send the money themselves; criminals haven’t needed to break any security measures. As we all live more digital lives this type of fraud erodes victims’ confidence to interact online. Our goal is to build and maintain that trust. Using the latest AI technology, we are helping banks identify and predict which payments are being made to fraudsters and stop them in real-time.”
Mastercard has been using AI “for the better part of the last decade.”
Today it is a foundational technology “used across its business and has been a gamechanger in helping to identify patterns in fraud.”
Mastercard’s AI-powered cybersecurity solutions “have stopped over $35bn in fraud losses in the last 3 years.”
During 2022, within the UK there “were 207,372 incidents of authorized push payment (APP) scams reported, with gross losses of £485m.”
Mastercard is rolling out Consumer Fraud Risk in the UK first “as it has deep experience of tracing and stopping financial crime across the country’s real-time banking system and has helped to co-ordinate banks into sharing their fraud data.”