Canada: Cloud Adoption Leading to Accounting and Bookkeeping Sector Growth, Report Claims

Xero, the global small business platform, announced the release of its State of the Industry Report for Canada, which found that the country’s accounting and bookkeeping firms have experienced widespread revenue and profit growth, “linked to the adoption of new operating models and cloud solutions.”

The report revealed “that 70 percent of Canadian accounting and bookkeeping practices surveyed experienced growth in revenues over the past 12 months, with more than half (56%) of those practices attributing their revenue growth to an increase in clients.”

At the same time, 70 percent of practices “reported increases in profits, with an increased number of services provided (48%) and streamlined internal processes (41%) most commonly cited as reasons for rising profitability.”

Faye Pang, Country Manager for Canada, Xero, said:

“Canada’s accounting and bookkeeping industry has responded to successive waves of disruption with resilience, ingenuity, and a remarkable willingness to adapt.”

The report’s findings point to “growing change in the fundamental value proposition that accounting and bookkeeping practices offer.”

In the past 12 months alone, 22 percent reported “adding client advisory services to their offerings; while 32 percent introduced value based pricing to their clients, most commonly to drive higher revenues and make billing easier to understand for clients.”

Additionally, practices that offered client advisory services or value “based pricing were more likely to have witnessed growth in revenues in the past 12 months than those which did not.”

Cloud solutions also emerged as “a significant factor in how practices empower their employees and, in turn, compete for top talent amidst challenging hiring conditions. Surveyed practices reported nearly half of all client work (45%) is now performed using cloud solutions, with the most common reasons for cloud adoption including support for flexible working, easier access to data, making work easier and more effective collaboration with clients.”

And 60 percent of all respondents “agreed that practices using cloud-based software experience higher staff retention, while 66 percent felt that the use of cloud-based software helps practices attract more new staff.”

The report also found “that 74 percent of practices using cloud accounting solutions had experienced increases in revenues, compared to just 41 percent of non-cloud users.”

In fact, 32 percent of practices cited “the use of cloud as a factor that directly led to their increases in revenue.”

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