Backbase, the global firm supporting Engagement Banking, announced that Atomic, a provider of consumer-enabled direct deposit switch technologies, will integrate its direct deposit and income and employment verification capabilities directly into Backbase’s Engagement Banking Platform.
Through this partnership, financial institutions can “offer their customers the ability to digitally switch direct deposits during account setup and electronically confirm income and employment details during loan processes, enhancing user experience and increasing user retention.”
With this partnership, the entire process of “switching accounts and verifying income will become digitally seamless, removing what is now a paper method that is full of friction, takes more time, and is also open to fraud.”
Customers are expecting digital-first solutions, and now, financial institutions “can meet that demand to deliver a pain-free customer experience that increases primary banking relationships.”
- Enhanced Customer Experience: The integration provides a frictionless end-to-end process for users to manage their money and digitally update their direct deposit.
- Higher Direct Deposit Adoption: Financial institutions can see significant increases in direct deposit adoption rates over paper methods.
- Increased Lending Rates: Real-time verification data provides faster and more thorough customer qualification, keeping applicants engaged from initiation to submission.
- Streamlined Operations: Backbase’s platform eliminates vendor lock-in and silos, while Atomic’s service facilitates quicker account changes that go into effect the same or next pay cycle.
This latest partnership with Atomic further expands Backbase’s Fintech-as-a-Service (FaaS) offering, which enables banks and credit unions to elevate their customer and member experience by seamlessly incorporating cutting-edge features directly into their apps. By integrating Atomic’s direct deposit switch and income verification technologies into Backbase’s Engagement Banking Platform, financial institutions are able to decrease time-to-market while making contracting easier and more streamlined.
Mayank Somaiya, Director, Global Head of Fintech-as-a-Service, Backbase, said:
“We understand how important it is for banks and credit unions to provide more flexibility to their customers and members when it comes to managing their finances. It also aids in customer retention as it makes for a more seamless user experience. By integrating Atomic into our Fintech-as-a-Service offering, financial institutions are in a better position to upgrade their banking applications with high-demand features, like offering account holders a convenient and secure way to switch deposits.”
In addition to offering a fully integrated solution that allows account holders to set up and switch direct deposits quickly and conveniently, financial institutions can also leverage Atomic to “authenticate user income and employment details for loan evaluations.”
This helps financial institutions “to grow and strengthen direct deposits, account acquisition, and primary customer relationships.”