A new study by Juniper Research, the foremost experts in fintech and payments markets, found that by 2028, global virtual card spend will “have increased by 355%; from $3.1 trillion in 2023.”
The key driver will be “the adoption of API-based virtual card issuing platforms.”
Virtual cards use randomly generated and generally temporary card numbers “linked to a payment account, which are used to process payments; replacing genuine payment details.”
Virtual cards provide a secure and fast way “to distribute funds, while effectively managing spending limits.”
API-based virtual card issuing enables cards “to be issued in a more seamless and cheaper way, improving efficiency and unlocking greater use cases within B2B and consumer payments.”
Stripe, Revolut and Marqeta Lead
The new Juniper Research Competitor Leaderboard report reveals “that Stripe, Revolut and Marqeta are the established leaders in the virtual cards space.”
The report identified intuitive, API-based platforms, “with easy-to-use functionality to securely deploy cards and manage spending restrictions, as the most important factors in their success.”
Research author Daniel Bedford commented:
“Virtual cards offer an adaptable solution that can be heavily customised, including spending limits and restrictions; enabling businesses to significantly improve their spend management, while reducing costs.”
Incentives Driving Adoption
In the highly competitive consumer virtual cards space, Juniper Research recommends that vendors “offer loyalty- and rewards-linked cards, to differentiate themselves. Exclusive offers on partner products, rewards points and cashback on specific merchants can successfully encourage virtual card spending and customer retention.”
This will require virtual card platforms “to build out partnership ecosystems, either by partnering directly with merchants, or with existing loyalty services.”
In another recent update from Juniper Research, the 10 trends that are set to radically impact the fintech and payments landscape in 2024 were unveiled. They are included within its latest whitepaper.
The whitepaper found that “the fintech market is undergoing a rapid shift, with the rise of new technologies, such as Open Finance, generative AI and A2A (account-to-account) payments having a major impact on business models.”
This is combined with unprecedented competition “to be ‘top of wallet’ for customers, making the market more competitive and uncertain than ever.”