Experian announced NeuroID’s behavioral analytics is now available through Experian’s fraud prevention solutions, including CrossCore and Precise ID.
NeuroID’s unique behavioral analytics solution “provides robust, frictionless fraud prevention capabilities that can effectively combat identity theft, deter fraud ring attacks and protect against AI-enabled bots while ensuring a smoother experience for real customers.”
Managing identity verification and fraud detection can “be challenging for many businesses.”
A recent Experian report found “nearly 70% of businesses fraud losses have increased in recent years. In addition, fraud rings and AI-enabled bot attacks have elusive attack patterns that are often hard to detect without in-depth insights.”
A recent report from NeuroID showed “that over a four-month period, 53% of NeuroID customers had an attempted bot attack.”
Now with NeuroID integrated, Experian clients can “use one service provider to seamlessly deploy fraud detection that helps identify user intentions through robust data-driven insights.”
NeuroID analyzes users’ real-time behavior, “such as keystrokes, mouse movements and typing speed, to determine if there’s genuine or fraudulent intention.”
This approach captures the underlying behavior patterns “of fraud rings, bots and other bad actors to identify warning signs before they strike. It also enhances the user experience by helping streamline onboarding.”
NeuroID’s capabilities complement “the CrossCore identity verification and fraud risk platform’s suite of diverse functional offerings by providing an additional layer of prediction and insight into behaviors displayed during online applications. CrossCore helps clients verify identities and prevent various fraud losses by orchestrating a layered defense approach using technology, analytics and data for instant decision-making strategies. Precise ID provides real-time identity verification and targeted fraud scores and signals, including first-party fraud, identity theft and synthetic identity.”
Kathleen Peters, Chief Innovation Officer for Experian Decision Analytics in North America, said:
“We’re dedicated to providing our clients with the most innovative, data-driven insights in order to protect legitimate customers while also combating fraud. With AI-enabled bot attacks on the rise, NeuroID’s unique behavioral analytics combined with our trusted fraud prevention solutions can help clients make informed, automated decisions during the account opening process, ultimately helping mitigate losses.”
Jack Alton, CEO at NeuroID, said:
“In today’s rapidly evolving fraud landscape, we’re proud to provide a solution that not only fortifies defenses against sophisticated fraud threats but also prioritizes genuine users’ experience. By interpreting the subtle nuances in real-time user behavior, we proactively identify and thwart malicious actors while ensuring seamless interactions for legitimate customers. It’s a game-changer for businesses seeking both robust security and customer satisfaction.”
As noted in the update, NeuroID, the global firm focused on behavioral analytics, “offers a friction-free, privacy-centered, and tailored solution to digital identity screening.”
After more than a decade of researching human-online interactions, their solutions provide a front line of defense by “differentiating between genuine users and potential threats in real-time.”
NeuroID solutions assess a user’s intent—be it “a genuine prospect, fraudster, or bot—by analyzing their interactions with a digital device.”
Their unique crowd-level insights, paired “with expert guidance support modern risk management so global leaders can see fraud faster, reduce losses, and increase savings.”
