Launched with the intention to provide accessible, fair, and simple tools for wealth generation, RUUT is addressing Mexico’s unique challenges faced by new investors.
Currently situated in Mexico City and supported by Alpaca’s Broker API, RUUT has seen significant growth since their launch while “ensuring their core values remain intact.”
RUUT was founded by Carlos Diaz and Rodrigo Verduzco on September 29, 2021 through a personal struggle.
Carlos felt the frustration of “having his savings account mistakenly blocked by Mexico’s largest investment platform.”
When he finally regained the required access, “after more than a month, the two co-founders realized there had to be a better solution for investing in Mexico.”
After researching further, they realized “that only ~4% of Mexicans have an investment account, and that 93% of the accounts are centralized to just one platform.”
Therefore it was clear that RUUT’s mission was “to guide wealth generation amongst Mexicans with values centered on transparency, teamwork, user obsession, resilience, radical ownership, and strategy.”
RUUT stands out by “addressing the significant challenge of financial education in Mexico. Instead of requiring users to understand intricate investment strategies, RUUT provides a straightforward platform where users can start building wealth without prior knowledge. Approximately 75% of RUUT’s users are first-time investors, reflecting the success of this approach.”
RUUT’s platform offers users “the ability to create and customize multiple portfolios tailored to different financial goals; these are handled by RUUT with some of the lowest management fees in the market. This user-friendly approach allows investors to plan for retirement, big consumer purchases like vehicles, and vacations with varying risk profiles and time horizons.”
RUUT is a user-friendly approach allows investors “to plan for retirement, big consumer purchases like vehicles, and vacations with varying risk profiles and time horizons.”
RUUT’s choice of Alpaca as its preferred broker “stems from Alpaca’s reputation as the most startup-friendly, accessible, and agile broker.”
The partnership has been “mutually beneficial, with Alpaca playing a crucial role in supporting RUUT’s mission.”
RUUT’s app development process “was tightly integrated with Alpaca’s Broker API. Initially leveraging Alpaca’s readily available toolkit, RUUT then seamlessly integrated regulatory processes in Mexico, creating a unique solution with Alpaca’s RIA (Registered Investment Advisor) specific products.”
This partnership is continuously “evolving, as RUUT actively participates in testing and piloting new Alpaca products.”
Further, Alpaca’s Broker API has empowered RUUT to “provide US investment accounts for clients in Mexico seamlessly. The API facilitates multiple equity transactions, streamlining the process of building and rebalancing investment portfolios.”
RUUT’s users, both non-sophisticated and sophisticated investors, appreciate “the platform’s speed, ease of use, and tailored investment solutions.”
As a startup, one of RUUT’s greatest concerns “was scalability as we looked for a suitable Broker partner. Alpaca’s scalability has been a crucial asset for RUUT, enabling the opening of thousands of accounts within 24 hours without any issues.”
Alpaca’s Broker Dashboard plays “a pivotal role in RUUT’s operations. Serving as the operations team’s essential tool, the dashboard offers an intuitive and fast way to check transactions and positions for users. As a startup, RUUT found the dashboard instrumental in managing client positions while their internal ledger was under development.”
Since integrating with Alpaca, RUUT has witnessed steady growth, “surpassing 10,000 funded accounts within a year.”
This partnership has allowed RUUT to “develop tailored portfolios and an intuitive product that resonates with users.”
RUUT continues to exemplify “a transformative collaboration. By combining innovation, prioritizing accessibility, and ensuring scalability, they’re set to redefine wealth generation for Mexico’s retail investors.”
As they continue their partnership together with Alpaca, the future holds promising developments for those seeking “a simplified but empowering financial journey with RUUT.”
