Alto Lists New Alternative Offering in Real Estate with Big Plan Holdings

Alto, a platform that enables individuals to invest in alternative assets, has listed a new alternative offering in real estate with Big Plan Holdings, a Nashville-based diversified family wealth office.

Alto Securities has listed “the Edgehill 405 Broadway Alto Capital SPV on Alto Marketplace.”

This fund will allow accredited investors “to diversify their portfolios with a real estate investment opportunity in JBJ’s Nashville, the namesake bar and music venue of rock legend and multi-time GRAMMY nominee and one-time winner, Jon Bon Jovi.”

Scott Harrigan, President of Alto and CEO of Alto Securities, said:

“We’re partnering with Big Plan Holdings to bring this exceptional investment opportunity to accredited investors through Alto Marketplace. The Edgehill 405 Broadway Alto Capital SPV presents investors with an exciting chance to be part of Nashville’s thriving entertainment real estate sector, and its collaboration with Bon Jovi lends a level of excitement that is truly unique in my career.”

A minimum $25,000 investment “provides accredited investors access to the real estate sector of Nashville’s iconic Lower Broadway entertainment district, with the funds contributing to the completion and operation of American singer-songwriter and guitarist Jon Bon Jovi’s Nashville venture, JBJ’s Nashville.”

With a targeted opening in May of 2024, JBJ’s Nashville is “set to be a 36,767 square-foot, five-story Bon Jovi celebrity-branded Honky Tonk and special events venue that boasts a full-service restaurant, a bar, a full banquet kitchen in the basement and a three-tier mainstage.”

Eric Satz, Alto’s Founder and CEO, said:

“This deal is truly close to home. Nashville has been our base since 2015, and it’s a privilege to work alongside Big Plan Holdings to invest in the city’s iconic entertainment scene. It’s a special, full-circle moment that every founder dreams of.”

Traditionally, alternative investments “with unique strategies that aren’t more widely publicly available have been largely limited to ultra-high-net-worth individuals and institutional investors.”

This is in no small part “due to their complexity and higher minimum investment requirements.”

With the alternative asset market “experiencing unprecedented growth – global alternative assets under management (AUM) are expected to reach $24.5 trillion by the end of 2028.”

Alto aims to broaden access “by offering accredited investors the opportunity to invest in these deals by lowering the minimum investment requirements and working with funds usually limited to family offices and larger firms.”

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