Kevin Berg Grell

The Kingii Crowd-First Tactics & Go-to-Market Strategy with Crowdfunding

After losing a close friend in a drowning accident, California-based entrepreneur, Tom Agapiades, created Kingii. Founded in early 2014, Kingii is dedicated to water safety, and is on a mission to affect the sad statistic of more than 372,000 people who die from drowning accidents… Read More

ā€œIs it a Crowd? Is it a Herd? Is it a Problem?ā€ How Informed Startup (Crowd) Investors Really Are.

Welcome to the Jungle New York City, 1968. Busy street. A group of people have stopped on the sidewalk to look up at a window on the 6th floor of the adjacent office building. No one is in plain sight. No one is trying to… Read More

Rewards, Equity, and a Crowd in Between

ā€œLetā€™s be clear… Reward- and investment-based crowdfunding are VERY different funding models. The underlying economics are simply too different to ignore, and we have to keep that in mind and be clear on what model we talk about when we discuss CROWDFUNDING.ā€ A little while… Read More

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