Anybody who knows my work probably associates me with my regular yammerings about the importance of good storytelling to make your crowdfunding campaign memorable enough that others want to contribute or share it. A good story may not be enough to take you to the… Read More
Read more in: Strategy | Tagged memes, rose spinelli, simon sinek, storytelling, ted, tips, working the crowd
Selecting desirable perks is such an important piece of the puzzle in crowdfunding. Yet what makes a good perk is still too little understood. Maybe that should not be so surprising, considering that perks are only fulfilled post-campaign—sometimes way, way after—when the spotlight is no… Read More
This is the first in a new category of blog posts for The Crowdfundamentals in which we detail and review crowdfunding platforms. When I first read about Pave.com, the site that pairs “prospects,” people usually fresh out of college and freighted with hefty students loans,… Read More
Read more in: Investment Platforms and Marketplaces | Tagged education, pave, the crowdfundamentals
In advance of my “crowdfunding speed consulting” session with the film students I talked about in my previous post, I did a bit of homework hoping to help students work through an issue they encountered: How do you make a great video pitch about your film without giving… Read More
Recently I had the pleasure of addressing a talented group of film students who attend a media arts college in Chicago. They were assigned the task of running a crowdfunding campaign to pay for a portion of their “capstone” film. This is a progressive school…. Read More
Read more in: Strategy | Tagged chicago, indiegogo, the crowdfundamentals
Entertainment is a great mirror for capturing the cultural mood. I can think of several current television shows that reflect our anxieties about the future and our lack of trust for formerly sacrosanct institutions. My current favorite is season two of ” Enlightened,” the HBO… Read More
Read more in: Opinion
After journalist Noreen Malone’s controversial essay in The New Republic entitled “The False Promise of Kickstarter: Fund Me, I’m Useless” made its way through all the usual crowdfunding channels, a predictable kerfuffle ensued among crowdfunding enthusiasts that basically cast Malone as a bit of a… Read More
Read more in: Featured Headlines, Opinion | Tagged fail, kickstarter, noreen malone
Happy Halloween! My blog page has been hinky lately. For example, I could see my most recent posts but others would see old tread I’d written weeks before. So as I happily reposted a new entry on various sites I’d discover later that what was… Read More
Do you answer yes to two out of three of these questions? After reading a great article or book, you’ve been known to do a Google Image search of the author or the subject to see what that person looks like. You have become absorbed… Read More
Read more in: Strategy
Holla to my subconscious mind for figuring out how to best convey the importance of campaign perks worthy of your contributors. Despite all the good advice available out there, judging from the looks of many campaigns sometimes it doesn’t penetrate. Many creators express bewilderment… Read More
Read more in: Featured Headlines, Strategy
Mashable broke the story recently. A technology writer launches a Kickstarter campaign to raise money to write a book about Kickstarter campaigns. The project fails. This isn’t Part 2 of my previous blog, though it has some relevance to that topic because I feel that the same basic… Read More
Read more in: Featured Headlines, Strategy | Tagged kickstarter
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