November 25, 2013 @ 11:47 am By Rose Spinelli  |  

Anybody who knows my work probably associates me with my regular yammerings about the importance of good storytelling to make your crowdfunding campaign memorable enough that others want to contribute or share it. A good story may not be enough to take you to the… Read More

April 1, 2013 @ 10:35 am By Rose Spinelli  |  

Selecting desirable perks is such an important piece of the puzzle in crowdfunding. Yet what makes a good perk is still too little understood. Maybe that should not be so surprising, considering that perks are only fulfilled post-campaign—sometimes way, way after—when the spotlight is no… Read More

March 19, 2013 @ 2:33 pm By Rose Spinelli  |  

This is the first in a new category of blog posts for The Crowdfundamentals in which we detail and review crowdfunding platforms. When I first read about Pave.com, the site that pairs “prospects,” people usually fresh out of college and freighted with hefty students loans,… Read More

March 5, 2013 @ 9:40 am By Rose Spinelli  |  

In advance of my “crowdfunding speed consulting” session with the film students I talked about in my previous post, I did a bit of homework hoping to help students work through an issue they encountered: How do you make a great video pitch about your film without giving… Read More

February 26, 2013 @ 2:37 am By Rose Spinelli  |  

Recently I had the pleasure of addressing a talented group of film students who attend a media arts college in Chicago. They were assigned the task of running a crowdfunding campaign to pay for a portion of their “capstone” film. This is a progressive school…. Read More

February 7, 2013 @ 3:17 pm By Rose Spinelli  |  

Entertainment is a great mirror for capturing the cultural mood. I can think of several current television shows that reflect our anxieties about the future and our lack of trust for formerly sacrosanct institutions. My current favorite is season two of ” Enlightened,” the HBO… Read More

December 12, 2012 @ 12:33 pm By Rose Spinelli  |  

After journalist Noreen Malone’s controversial essay in The New Republic entitled “The False Promise of Kickstarter: Fund Me, I’m Useless” made its way through all the usual crowdfunding channels, a predictable kerfuffle ensued among crowdfunding enthusiasts that basically cast Malone as a bit of a… Read More

November 2, 2012 @ 11:30 am By Rose Spinelli  |  

Happy Halloween! My blog page has been hinky lately. For example, I could see my most recent posts but others would see old tread I’d written weeks before. So as I happily reposted a new entry on various sites I’d discover later that what was… Read More

October 22, 2012 @ 10:35 am By Rose Spinelli  |  

Do you answer yes to two out of three of these questions? After reading a great article or book, you’ve been known to do a Google Image search of the author or the subject to see what that person looks like. You have become absorbed… Read More