World’s Largest Crowdfunding Platform, Fundly, Launches #GivingTuesday Initiative

MOUNTAIN VIEW, Calif., Nov. 19, 2012 — /PRNewswire/ — Amidst controversy around retailers opening their stores for “Black Thursday” Thanksgiving Day shopping, and subjecting their employees to working marathon hours on “Black Friday”, the world’s largest crowdfunding-for-good platform, Fundly, today launched its #GivingTuesday initiative at to help more people give more during the holiday giving season.

In launching, Fundly is partnering with #GivingTuesday™ – a national campaign to create a national day of giving on Tuesday, November 27 to mark the start of the annual holiday season.  #GivingTuesday™ celebrates and encourages charitable activities that support nonprofit organizations working at the local, national and international level and promotes creating ways to give more, give better and give smarter.

With holiday giving starting earlier than usual this year due to Hurricane Sandy relief efforts, Fundly’s #GivingTuesday campaign makes it easy for anyone to discover and support inspiring causes or quickly and easily launch their own personalized fundraising campaign that leverages their social networks through Facebook, Twitter and LinkedIn.

“A Very Jersey Xmas” campaign for Hurricane Sandy relief in the hardest hit parts of New Jersey and New York.

GiveMiracles – the first-ever crowdfunded hospital holiday gift catalog.

Habitat for Humanity’s 2012 Jimmy & Rosalynn Carter Work Project led by former U.S. President Jimmy Carter.

In addition to finding innovative campaigns to support, Fundly’s campaign also enables individuals, volunteer groups and nonprofit organizations to quickly and easily create their own customized #GivingTuesday fundraising campaigns on behalf of any cause they care about.

“Fundly’s mission is to help more people give more, and we are proud to partner with #GivingTuesday to promote more giving this holiday season,” said Dave Boyce, Fundly CEO. “Giving is more fun and more successful when you team up with others, and engaging your social networks to join you in giving is a fast, easy and enjoyable way to support the causes you care about.”

To date, Hurricane Sandy relief campaigns have raised more than $2 million on Fundly’s platform, and Fundly has enabled its customers to collectively raise more than $300 million for their causes.


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