D.C.-based entrepreneur Andrew Mason was searching for a novel way to launch the private-alpha version of his event crowdfunding platform, EventStir.
EventStir allows groups of people to individually pledge money toward a particular event in a process called “crowdfunding” – pledgers are only charged if the funding goal is met by a certain deadline.
Mason decided to crowdfund his own launch party, using his own product. That way, he thought, he could simultaneously prove the concept to investors, sign users up for EventStir, and raise money for the party.
Read More at the Washington Post