Crowdfunding is without a doubt one of the most talked-about online fundraising trends happening right now.
This article provides a detailed look at crowdfunding, particularly from a nonprofit organization’s perspective. What it is, where it came from, where it is going, and what it means to you as a leader of a nonprofit organization. It’s important to keep in mind that even if you decide that crowdfunding isn’t the right fit for your organization, you can still learn a lot about fundraising in general by taking the time to understand why crowdfunding has become such a popular trend in the past few years.
The goal of this article is to help you answer the following questions:
• What is Crowdfunding, and where did it come from?
• Is Crowdfunding the same as Peer-to-Peer Fundraising?
• What do Crowdfunding trends teach us about fundraising in general?