Launches Site Merging Ecommerce with Crowdfunding


A brand new business launches this month with a new take on shopping and charitable giving. debuts an new business model fusing crowdfunding and ecommerce to offer a way to give back to some of the most deserving projects in the world.

Each time a shopper makes a purchase online via, 10% of their total spend will be added to the relief fund. The fund invites families and organizations from around the world to apply for $1000 to $10,000 grants to rebuild their homes and lives. The process of obtaining funding is simple and straightforward and calls on the power of the crowd to choose which projects should receive the relief grants.

Those who have a project requiring funding can simply submit their details to the upload page. Anyone visiting the site can view the project videos and cast a vote for their favorite. Each time a project gets 100 votes from viewers, the project goes forward to the donation stage. From then on, any shopper buying on the site can choose to allocate their 10% to that project. When the targeted fundraising goal is reached, the grant is released. is unique in that the money donated to its relief fund does not come from the shopper’s pocket – it is taken directly from the amount they have already allocated to spend on cabinet hardware and related products. Through every purchase, the buyer is directly helping a family in need. Items on are sold at the lowest price the manufacturers allow. Shoppers get the peace of mind that comes from snagging a bargain while also knowing they are helping others who are less fortunate at the same time.

Founded on the principle that it is possible to spend wisely and do more, stocks a covetable collection of kitchen and bathroom essentials, from decorative cabinet knobs in candy colors to chic pulls in a medley of contemporary and traditional designs and finishes. Shoppers in need of cabinet hardware will find thousands of styles, materials, sizes and brands of knobs, pulls, hinges and organizers to choose from.

The site’s wholly unique business model means that it is a proactive advocate of relief efforts and a one stop shop for cabinet hardware, helping shoppers find what they need and giving projects the funds they need in a single transaction. From the day of its launch, 10% of the revenue from each sale will go to help handpicked projects from every corner of the globe, all funded through sales of its 40,000 plus cabinet hardware products.

David Mason, Owner and CEO said,

“Our core values are family, service and innovation, and ties all of these beliefs together. The launch of the website is incredibly exciting because we believe we are doing something no one has done before, using crowdfunding and ecommerce together to make a real difference to real people throughout America and the world. There are so many inspiring projects and stories we’re considering to be a part of our relief efforts program, from a Native American community where a 40 year construction ban was just lifted, to communities that have been devastated by natural disasters and are just starting to get back on their feet. What is so powerful about is that our customers are not spending any extra money yet they can still give 10% of their purchase price to help others in need.”

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