With six days remaining on its Companisto equity crowdfunding campaign, Knicket has overfunded, raising over 135,600€; over 27,000 shares have been sold to date.
Knicket is a search engine for apps which enables Android and iPhone/iPad users to find the most relevant apps more easily. As early as five months after its launch and without advertising, Germany-based Knicket has been utilized by nearly 600,000 users and now available internationally. Addressing its users from 193 countries, Knicket will be available in 11 additional world languages until the end of 2014. The search engine is currently available in German, English and French.
The Problem: “Since there are already more than 2 million apps in the Apple App Store and in the Google Play Store, searching apps is becoming increasingly difficult. Each month, over 40,000 new apps are added. For many subjects, there are already dozens of apps today, and it is almost impossible to identify the best ones. In 2013, 100 billion apps were downloaded; in 2017, this number will likely exceed 250 billions.”
Co-Founded by Head of Product, Creative Director Uwe Flade, CTO Martin Konradi and CFO Thomas Jung, Knicket offers swift solutions: “On Knicket, users may limit the list of results in several ways and refine their search. Our database contains all Android and iOS apps on the market. Thus, Knicket enables users to access all apps available in the two major stores. After using our filters, users receive a very small and individual list of apps that they may not have seen in the app stores but that have a high quality nonetheless. The “tags” (keywords) next to the search box are suggestions for additional filtering.”
Further details how Knicket works: “If one also sets the minimum user rating for the app to 4.5 stars, one gets a small and accurate list containing only 8 apps that perfectly fit our subject. This entire process is absolutely transparent, for we do not exclude a single app. The apps with the most suitable parameters rank highest, independent of their market dominance.”
“If users want to increase the selection of apps again, they may remove individual filters, or they may use the price slider to further limit the list of apps – for instance by only searching for free apps. In this way, search results can be individualized in real time and are independent of mainstream choices by companies.”
Knicket targets its sources of income to be Commissions (affiliate programs), Advertising on the Knicket website (banners and sponsored links) and on mobile devices and White-label solutions (API). Further financial details for investors are available on Knicket’s Companisto campaign.
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