Creating stylish safety gear for cyclists, Torch Apparel has ignited investor interest on Seedrs, securing over £124K for the 21.66% equity offered. The campaign is currently overfunding, surpassing its modest initial £50K goal.
Torch Apparel focuses on stylish safety for cyclists, featuring its hugely-successful 2012 Kickstarter hit T1 helmet and upcoming FLUX backpack. Torch’s first product, the T1, pre-sold to 34 countries. Torch has already set itself apart from many cycling brands by focusing on riders’ specific needs and streamlining design to deliver versatile and original products.
Featured on BBC’s popular intellectual property blog, Dragon’s Den, UK-based Torch Apparel has enjoyed enviable media cynosure from Outside Magazine at Interbike 2012, named its “Gear of the Show,” by Entrepreneur Magazine and Men’s Journal Style Edition, when cited as one of its “100 Brilliant Companies,” and by PC Magazine, when noted as “10 Awesome Pieces of Bike Tech.” Additional accomplishments include CE approval for Torch T1 helmet, allowing for sales across international markets.
The Torch Apparel team is lead by Torch Apparel Founder and CEO Nathan Wills, a Transportation Design at Art Center College of Design grad and Designer Co-Founder at Brandon + Bradley. “As a cyclist himself, Wills created Torch Apparel from his own experiences as an urban rider using his design skills from his automotive design background,” the campaign indicates. “Through discussions with fellow cyclists and local shop owners, he quickly found interest from other riders for this new gear. After several iterations and extensive testing he launched his idea of a bicycle helmet with integrated LED lights that project onto impact resistant polycarbonate lenses, and rechargeable batteries (the first on the market) on Kickstarter.”
Interested registered Seedrs’ investors may tap into detailed financial and marketing information as well as updates on Torch Apparel’s crowdfunding campaign.
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