Workout Enthusiasts Launch Indiegogo Campaign For Intelligent Yoga Mat; Hits Nears $75,000 First Day

SmartMat 1

Yoga lovers, you might want to check out this crowdfunding campaign. An Venice, California-based startup SmartMat has turned to Indiegogo to raise $110,000 for what’s been named the first ever intelligent yoga mat.  Just a few hours after its debut on the crowdfunding giant, the campaign already reached $74,168 from over 303 backers.

SmartMat 4The SmartMat is a rollable, portable, responsive yoga mat that can detect and adjusts your yoga practice, enables you to uncover your individual “Perfect Pose.” It is built with responsive sensors that link to your smartphone or tablet and guides you through a series of audio and visual indicators, allowing a more detailed and insightful yoga experience.

SmartMat offers the following:

  • Practice: Wherever/whenever your schedule allows
  • Connect: Its knowledge helps to improve your poses
  • Analyze: It will monitor your poses to give you micro corrections on balance and alignment
  • Track: Keeps up with your performance through time to see your improvements in real life
  • Learn: Offers new types of yoga through custom lessons
  • Recognizes: Tracks poses seamlessly as you go through your movements
  • Perfect: Helps to improve your poses as you continue your practice
  • Record: Reviews your entire workout in minutes

The SmartMat team shared, “When you first unpack and activate your SmartMat, it will take you through a ‘calibration’ process. First and foremost, this involves you inputting some basic information such as gender, height, and weight. On a deeper level, the calibration process will then ask you to lay down on SmartMat and it will take measurements to determine arm span and various ratios between your limbs. SmartMat is able to recognize the difference based on individual body types.”

SmartMat 2The SmartMat also comes with a “marketplace” that has numerous programs pre-configured for the user to practice Yoga at their level. The team shared, “From a beginners Morning Wake Up Flow or a gentle Yin Hip Openers class, to more advanced practices such as the Ashtanga Series, or Backbends and Spinal Twists, SmartMat has classes for all levels and needs of practice including some non-Yoga programs such as Tibetan Bowl Meditation and a few other surprises.”

“What is incredible is that the SmartMarketplace is a dynamic and growing entity that classes will be consistently added to. After the initial release, SmartMat will invite a number of recognized teachers to develop individual SmartMat sequences in their own art and style. We call them ‘Yogrammers,’ and in addition to laying out the SmartClass sequencing, they record the class visual, audio and corrections so it is like they are right there in the room with you.”

SmartMat 5Explaining the reasoning behind the SmartMat, the team shared,“We consider ourselves Yogis first and foremost who just happen to be engineers and entrepreneurs. When we set out to manifest SmartMat into reality, we understood that it would be a delicate dance between tradition and technology with the intention being that we could correctly honor the art of Yoga and Asana in a way that brings people closer to their bodies, maintaining the ancient teachings and intentions while being practical about alignment and balance within the practice.”

The campaign is set to close on October 30th.

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Disclosure Quest

Reg A - Form 1-A Filings Beta

Beta. Initial Form 1-A only. Target raise is the stated Amount to be Raised, totaled. Compared with the same dates one year earlier.

YTD: Jan 1, 2026 - Nov 4, 2026 vs Jan 1, 2025 - Nov 4, 2025

Share this graph
Number of Filings134Prior 129 +3.9%
Target Raise, Total$3.45BPrior $3.59B -3.8%
This YTDYear priorChange
Filings 134 129 +3.9%
Target raise $3.45B $3.59B -3.8%

Sponsored by the Crowded Media Group the leading digital news service covering the global Fintech Industry, including digital assets, crowdfunding, tokenization, and other innovations in capital markets. email us @CrowdfundInside

Source: DisclosureQuest. Initial Form 1-A only.

Created by Crowded Media Group

This display counts initial Form 1-A filings only. It does not represent subsequent filings, including Form 1-A/A amendments or Form 1-A POS post-qualification updates filed by the issuer. Amounts are the stated Amount to be Raised on the initial filing, not capital raised and not amounts revised in later filings.

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