Women are the demographic that makes 80% of global purchase decisions, according to a Nielsen study. EDITION F, the leading business and lifestyle platform for women, targets and taps into the career-oriented women and modern men demographic providing incisive articles in online magazines, career-enhancing contacts in the community, job opportunities, business fashion as well as interesting business products in its affiliate shop. EDITION F launched its modest Companisto equity crowdfunding campaign today, seeking to raise a minimum of 50,000€ for 5€ a share; over 34,000€ has already been raised by more than 158 investors. 10,000 shares are being currently offered, with a set maximum of 20,000, for the platform valued at 1,500,000€.
EDITION F Co-Founders Susann Hoffmann and Nora-Vanessa Wohlert tapped into their own experience in the start-up, media and advertising sector at their last jobs within the German start-up magazine Gründerszene. Since launching EDITION F’s sleek platform in July, according to the campaign video the startup indicates its leading the business lifestyle platform, reaching over 55,000 unique career women per month:
“Since the job market was launched in October 2014, we have already won over renowned companies from various sectors for charged premium company profiles: the Axel Springer media house, car rental company Sixt, Deutsche Telekom accelerator Hubraum, the international photo community Eyeem as well as Factory, the center of the Berlin start-up scene. All these companies have recognized the potential behind our continuously growing community,” stated the startup. “We work with major customers such as the auditing company KPMG, successful start-ups including Mädchenflohmarkt and new companies such as Descape in the field of premium cooperation/advertising. We also entered into strategic and long-term partnerships with our network partners Tracdelight and Rewardstyle, premium shops such as Net-a-Porter and MyTheresa and brand stores including Topshop, Asos and Zalando for our affiliate shop.”
In addition to frequent international media coverage, EDITION F has been the recipient of several notable citations including largest independent silver media award, the Lead Award 2014, in the category “Online Independent of the Year,” “Promising Start-Ups: Look out for these 25 founders”, published by Wirtschaftswoche and Handelsblatt, and EDITION F Co-founder and editor-in-chief Wohlert was named one of the “Top 30 under 30 Journalists of the Year 2014” by Medium Magazin.
Campaign funding will be used to gain further brand exposure and reach. EDITION F’s Companisto campaign ends 31 December 2014.
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