Beara Beara, a sleek brand of leather bags, combines British design and Bolivian artisanal craftsmanship. Worn by celebrities Taylor Swift and Fearne Cotton, Beara Beara has also been featured in several fashion shows. “Nearly all our progress so far has been through word of mouth and free social media,” stated the startup. Beara Beara’s revenues have soared 86% to £300,000 this year and a net profit of 14.1%, “which our research suggests is a rare occurance in an industry which generally accepts an initial four year loss making period as the brand establishes itself,” shared Beara Beara. Currently fundraising on Crowdcube, Beara Beara has raised over £157K for the 13.00% equity offered with the support of over 103 investors.
“Beara Beara was setup as a collaboration between founder and designer Jake Bullough and Bolivian skillful leather workers,” reveals the campaign. “With generations of experience working with a combination of robust cowhide and soft natural suede, the idea was for these craftsmen to turn Bullough’s designs into a unique collection of bags”
Beara Beara’s campaign cites four Routes to Market:
- Wholesale. We have previously received large orders from online stores such as the Hut Group (mybag.com). Wehave wholesale accounts in various countries.
- Concessions in high street stores such as Topshop’s flagship store on Oxford St, London. We believe these concessions add to the visibility of the brand.
- Third party online stores. We are currently available through online platforms such as Polyvore, Boticca, Wolf & Badger, Not On The High Street and Asos Marketplace.
- Our website. This equates for 58% of our revenue stream, has the largest profit margins and is reasonable cheap to maintain. We believe there is vast potential here and we plan to drive sales with an October launch of our first Affiliate Program and Pay Per Click Campaigns.
Seeking a £180,000 investment to continue the rapid growth of the business and expedite the potential we have created, Beara Beara aims to grow at its present pace and will use its Crowdcube campaign funding in three categories:
- Production – £51,000 on increasing our production capacity. This would include machinery and tooling which are designed to increase production rates by 80% within 1 year.
- Marketing – £82,000 on marketing to promote the brand for the first time to a national and international audience and bring ourselves in line with our competitors and hugely increase sales.
- Inventory – £47,000 to stockpile raw materials and increase stock levels which will then enable us to attend tradeshows and fulfil all wholesale orders.
Beara Beara’s campaign closes 5 December.
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