The largest Kickstarter crowdfunding campaign of all time “Coolest Cooler” has created a “Countdown” page for its over 62,000 backers. Coolest topped $13.2 million last year affirming its place in the crowdfunding hall of fame. Think about it. Pretty amazing for a cooler.
We last reported that Coolest had pushed back its shipping date for backers. This is a very common occurrence for crowdfunding campaigns and depending on the situation it may or may not be cause for concern. Since Coolest has partnered with the operations & manufacturing gurus at Dragon Innovation you can pretty much be assured that things are on track (outside any unforeseen issues).
It is a pretty significant task to go from 0 to many thousands of any product – much less one that has been crowdfunded. Creator Ryan Grepper certainly had no idea what he was getting into when he relaunched his crowdfunding campaign on Kickstarter last year. Grepper should be an inspiration to us all: failure the first time did not doom his desire to achieve, it only added fuel to his vision of success.
On the Coolest Cooler countdown page status stands at manufacturing preparation. Machines, molds, patterns and more – everything that goes into mass producing a commercial product that previously was only a prototype. And as things stand right now – no additional delays. Shipping is on track for July of 2015.
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