Ready to expand her already-success business, London-based designer Rachel James has launched an equity crowdfunding campaign on Funding Tree to raise £50,000 for her self-titled luxury casual menswear fashion line.
The new brand, which first appeared London’s men’s fashion week in January this year, was created by the British university graduate and has been featured in Italian Vogue. Already, She has had her clothing requested by huge British stars, including music sensations Calvin Harris and Tom Odell.
Before making her appearance on the runway, James interned at Australian fashion designer, Josh Goot, in Sydney. During her time at the company, James stepped up and took charge of the brand’s design co-ordinater’s duties – leading a team of around 10 employees, overseeing both design, production of the collection at that time. Her unexpected position ultimately set her on the path to understanding what it takes to become a fully-fledged menswear designer.
Sharing details about her recent success, the Rachel James crew wrote:
“Fast forward a few months to 2015 and Rachel’s passion for her work and hunger for recognition were two characteristics that helped her secure an invitation to show her new collection at men’s fashion week in London (LC:M) earlier this year. For a graduate designer this is unheard of; applicants typically have 4/5 seasons behind them before they are considered for any space at such a prestigious event. The exhibition proved a great success for showcasing, networking and publicizing the brand: Rachel JAMES has since been invited to showcase again this season, has been featured in Italian Vogue and has had pieces requested to style British artists Calvin Harris, Tom Odell, Mark Ronson and Skepta.”
“From the debut, the label’s PR team have been inundated with press requests and website traffic was given a huge boost. The company is now ready to start making sales with the online shop having just opened for business.”
Now, the designer is offering a 25% equity for the £50,000 investment. The funds from the campaign will be used in conjunction with the startup’s £25,000 loan to support the brand during the first years of operation. Other expenses will include:
- Hire an assistant on a permanent basis, in addition to taking on a number of additional interns
- Invest in extra equipment that will help internalize a number of processes, helping to reduce costs and guarantee quality
- Continue to fund PR representation which has already delivered a number of great opportunities
- Establish efficient production process to produce the new Autumn/Winter 2015 range
- Design, produce, shoot and deliver the Spring/Summer 2016 collection to be launched and exhibited at London Collections Men, in June 2015 followed by the ‘Capsule’ sales showrooms of Paris Fashion Week
Rachel James’ Funding Tree campaign is set to close on June 9th.
Have a crowdfunding offering you'd like to share? Submit an offering for consideration using our Submit a Tip form and we may share it on our site!