On Tuesday, BBC’s The Apprentice alum Bianca Miller has hit crowdfunding platform Indiegogo to raise £100,000 for her skin-tone hosiery business.
Bianca Miller London will offer a range of nude tones carefully selected to satisfy complexions ranging from English Rose to Sub-Saharan African. The initial offering will be tights and lace hold-ups, with the collection extending to other complementary products on an evolving seasonal basis.
The brand intends to build on the direct enquiries from viewers of The Apprentice, as well as interest from department stores, independent boutiques and retailers to ensure a UK-wide distribution network.
Miller shared:
“My passion for nude hosiery stems from my own personal experience aged 18 and being a December baby it was cold, so I wanted a pair of nude tights to match my ensemble. I trawled the high street, searched the internet and saw a variety of options none of which resembled my skin. So what did I do? Well trying to be young and fashionable – I braved the cold!
“A few years later, whilst working in the City of London, the challenge of nude hosiery became poignant again. The job required me to attend corporate events in professional dress and despite having a larger budget it still proved impossible to purchase nude hosiery to compliment my skin tone. It was at this stage I was inspired to start the ‘The Be Group’, offering personal branding and image consultancy services. Whilst styling my clients and delivering workshops on image I saw women of all skin tones and varying budgets were also struggling!”
Currently, there are very limited high street options for women who do not fit into the three or so standard nude tones. Bianca Miller London is considered the only brand offering a full assortment of skin-toned hosiery for all women. Bianca Miller London does not have any direct competition and is perfectly placed to change the retail landscape for hosiery.
To ensure our proposition is compelling, the company are offering eight nude tones in superior quality at a retail price of just £8.99, set at a level to maximize sales. The colors have been carefully developed based on extensive research to adequately cover an array of skin tones. Products will be available from Autumn-Winter 2015 onwards.
The potential of the market for nude hosiery and related products is substantial. Fashion brands like Christian Louboutin have responded to the lucrative changing demographic by extending their range of nude pumps.
Miller’s Indiegogo campaign is set to close the end of June.
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