Global payment gateway BlueSnap announced today that Sensibo, maker of a smart air conditioning system, has chosen BlueSnap to process eCommerce payments globally. In the first month with BlueSnap, Sensibo has already accepted orders from customers in 35 countries.
Sensibo is a device that connects air conditioners to the Internet allowing owners to control their “smart” A/C unit from any mobile device. Sensibo can automatically cool or heat a home based on an individual’s daily habits and lifestyle. The device saves energy, reduces the electricity bill and ensures that users always come home to the perfect temperature.
An Indiegogo success story, Sensibo launched in 2014 and crowdsourced its funding goal of $70,000 within just 10 days. Ultimately, the company raised over $170,000 to manufacturer the first batch of Sensibo devices, which began shipping in May 2015.
With a pure e-tail model and global customer base, Sensibo needed a way to serve shoppers from around the world. After implementing BlueSnap’s BuyNow Hosted Checkout pages, Sensibo can now sell to consumers in 180 countries, serving up 29 languages, 60 currencies and 110 payment types, all localized according to the shopper’s location.
Omer Enbar, CEO and co-founder at Sensibo, stated:
“BlueSnap was the obvious choice for our company. Their global focus, easy implementation and back-end bells and whistles are helping us reach the highest conversion rates possible in 35 countries and counting. We’re equipped to grow our business at a pace and scale that wouldn’t have been possible otherwise.”
For Sensibo, a key consideration was BlueSnap’s Intelligent Payment Routing. This technology automatically switches transactions between acquiring banks when needed, fails over to alternate acquirers in the event of a transaction failure, and automatically retries failed recurring charges several times. Intelligent Payment Routing can raise payment conversion rates by as much as 10 to 20 percent, rescuing sales that would otherwise be aborted due to different acquirer policies or processing snags.
Peter Caparso, chief commercial officer of Sensibo, added
“Sensibo’s success on Indiegogo was extraordinary, and it positioned the company to have a global customer base right off the bat. With BlueSnap, they’re processing payments from thousands of worldwide consumers that discovered them through the campaign. It’s a great model for other tech startups that need to seamlessly transition from crowdfunding to selling.”
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