Two equity crowdfunding offers have successfully maxed out their offers on PledgeMe this week. This is according to a report from the funding portal. The two companies include Auckland based Angel Food, a vegan food company that achieved its $150,000 goal and Sorbet a cosmetics company based in Christchurch that hit their maximum goal of raising $200,000.
PledgeMe CEO Anna Guenther lauded the funding success;
“Sorbet and Angel Food have done an amazing job to reach their maximum targets,” Guenther said. Both Angel Food and Sorbet have ethical products which their customers love. Their success shows that equity crowdfunding can help make the world a little bit of a better place with the help of your crowd. And Sorbet and Angel Food’s crowds came on board to do just that.”
Angel Food CEO Alice Shopland was said said to be feeling both excited and vindicated;
“Angel Food has products that solve a real problem for people, and we worked with our crowd to get the word out there. We constantly have people telling us they absolutely love our products — running this campaign felt like a great way to enable them to act on that love!”
Sorbet founder Brianne West shared similar sentiments;
“It was great to see our crowd really support us and get behind the campaign. It’s so cool to have an army of shareholders who will champion our brand and help us grow. We involved our customers from the get go, before we ever even thought about running a campaign. We were building a crowd of fans before we even knew it, as we have always involved them in decisions.”
“It appears that over 65 percent of our pledgers are existing customers which is pretty amazing. Those who didn’t invest helped us spread the word by recommending our products and telling people about our campaign. They also helped soothe the nerves prior to launch with some very lovely emails and comments.”
West said equity crowdfunding was an easy decision for her and her company;
“We had been offered an alternative source of investment prior to launching our campaign, but crowdfunding appealed more. Not only do you raise capital, but it was a chance to involve our early supporters in our growth and show them appreciation for what they have done for us. It’s also a great market validation exercise.”
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