Do You Really Need a Business Plan? Bill Morrow of AngelsDen Thinks Not (Video)

Bill MorrowThis one falls under the category of recently discovered.  Bill Morrow, co-founder and Director of AngelsDen, a crowdfunding portal that has raised over £18 million for business believes “those who ask for business plans are doomed to fail”.  Now Morrow is not just being glib. He has a track record to back up his opinion since over 90% of the companies funded on AngelsDen are still in operations. An enviable stat for early stage funding.

“There is only one thing worse than writing a business. It is getting someone else to write it for you”

 

In a TEDx presentation, Morrow states the obvious; creating a presenting business plan is not indicative of a viable business.  He says that it shows that “you are incredibly good at using excel spread sheets” and you are “incredibly good at guesstimating what these numbers are.”  He also notes that few Angel investors actually spend any time actually reading business plans.  So while many accelerators and grant programs ask for them, in many respects it is a pointless exercise as team and concept are more important.

“Everyone of them is wrong”

Morrow is not alone in criticizing business plans as a bit of a waste – of both time and money.  The video below is worth a watch for seed stage companies (and investors).


 

 



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Disclosure Quest

Reg A - Form 1-A Filings Beta

Beta. Initial Form 1-A only. Target raise is the stated Amount to be Raised, totaled. Compared with the same dates one year earlier.

YTD: Jan 1, 2026 - Nov 4, 2026 vs Jan 1, 2025 - Nov 4, 2025

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Number of Filings134Prior 129 +3.9%
Target Raise, Total$3.45BPrior $3.59B -3.8%
This YTDYear priorChange
Filings 134 129 +3.9%
Target raise $3.45B $3.59B -3.8%

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Source: DisclosureQuest. Initial Form 1-A only.

Created by Crowded Media Group

This display counts initial Form 1-A filings only. It does not represent subsequent filings, including Form 1-A/A amendments or Form 1-A POS post-qualification updates filed by the issuer. Amounts are the stated Amount to be Raised on the initial filing, not capital raised and not amounts revised in later filings.

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