Bow Wow Box, a monthly subscription dog treat service provided by New Zealand’s Delivered 2 You Limited, launched an equity crowdfunding campaign on PledgeMe to raise funds so that it can continue expansion along with offer more items for canines and new cat line.
The Bow Wow Box delivers a box of treats and toys monthly to dog owners and their dogs. It has a minimum funding goal of $75,000 up to $225,000 which is equivalent to between 5.3% and 14.3% of the company. Shares are $1 each and the minimum buy is $500.
Managing Director and Founder, Andy Evans announced that he was excited to be launching the campaign through PledgeMe because of the dramatic growth in their customer base:
“We’re noticing quite a movement away from glutenous and wheat-based foods to a more natural diet in New Zealanders. Bow Wow Box has progressed through a proof of concept stage and have been experiencing strong growth with over 400 subscribers. Now with in excess of 4,000 boxes delivered we’re ready to go massive.
“Having beta tested the market with Bow Wow Box. This equity crowdfunding campaign will deliver much needed capital so we can fast track the business to the next level of growth. We have a clear growth path to increase marketing to rapidly build subscriber numbers in New Zealand and expand overseas at the right time. We are also looking at a new product line, the cat equivalent: Meow Wow Box.
“Our vision is for Bow Wow Box to be the pet box delivery company of choice in New Zealand.Our goal is to deliver to 5–10% of dog owners. This would make the market size of around 35,000 to 70,000 boxes a month. This will then allow us to expand into Australia.”
PledgeMe’s Will Stewart added that Bow Wow Box has past its proof of concept stage and are ready to bring its service to the wider New Zealand pet market:
“Bow Wow Box is using crowdfunding to mobilise their dog-loving crowd as they move the business into its next stage. Andy’s experience and passion lies on the pet industry and it’s exciting to see his business positively impact Kiwi dogs and their owners.”
The campaign is set to close at the beginning of August.
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