With the previous announcement of Exploding Kittens being shipped to its backers, co-creator Elan Lee reveals a bit of an insight of the famous Kickstarter project.
While sharing details about the funding process, Lee admitted to CNN:
“The biggest lesson for me is that Kickstarter is a terrible place to raise money.”
He then explained:
“We’ve been dealing with unforeseen levels of enthusiasm from fans. We had to increate our initial order of 500 cards to 700,000, which comes with a whole bunch of international logistics to consider.
“Instead of filling packs in my garage, we have six fulfillment centers – three in the U.S., and one in Canada, the UK and Australia. We have massive print production in China. We are sending 17 cargo contains to fulfill order. We have 800 people working on the project including truckers, lawyers and accountants.
“I wake up knowing 50 things will go wrong today. This ranges from mundane things like how we deal with different taxes for different regions, to retail locations demanding a thicker box which doesn’t fall over.”
Also sharing what he and the other Exploding Kittens co-creators (cartoonist Matthew Inman and designer Shane Small) have done to receiver more support, Lee stated:
“With this product we have been upfront – we have shared the art, how to play and when it will be delivered. It is a simple contract with the backers that worked to our advantage.”
In regards to backers patiently waiting for the game to be shipped and how the game continues to attract more attention, Lee added:
“People always want sooner, better and faster. Clearly it would be a mistake to walk away now. But we’re a small team and protective of our property.”
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