The Christchurch-based online marketplace for cottage industries, Felt.co.nz, has launched an equity crowdfunding campaign through New Zealand platform PledgeMe on Wednesday.
Felt founder Lucy Arnold stated:
“Felt is super excited to be taking the site to the next level with the help of our crowd. Rather than follow a more traditional investment route, Felt wants to involve its strong community of makers, creators, and buyers. We want our shareholders to be the people who use Felt and support what it stands for.”
Felt is seeking to raise between $250,000 and $350,000 which represents 17%–22% of the company. Shares are $1 each with a minimum buy of 500 shares.
Arnold revealed this funding would allow Felt to grow its services:
“Our first priority is mobile optimisation. We’ve seen a massive growth in people purchasing on their mobile devices. We want to make sure it is easy for buyers and sellers to navigate the site even if they’re knitting in front of the TV. Felt’s team will also grow so we can offer more features and support. This means more opportunities for sellers and an improved experience for buyers.”
Arnold said the investment will work toward increasing sales for those using our platform for their cottage industries, nurture creative talent in New Zealand, and ensure people are in touch with where the things they’re buying come from:
“It’s important that people think about where the things they buy come from for environmental, social, ethical, and economic reasons. Felt helps people take responsibility for their decisions as consumers and ensures people keep money circulating around their own communities. Felt provides a foundation for New Zealand makers, designers, artists and craftspeople to reach a wide audience. We provide help and support to ensure they get to those audiences. Through Felt’s collection of individual makers. Our sellers and makers, because it’s part of the ecosystem. If felt is successful then that success spreads out to our crowd. Anybody who supports local makers and entrepreneurship and crafts.”
PledgeMe CEO Anna Guenther said it was awesome to see so many Christchurch-based entrepreneurs, especially female founders, taking up crowdfunding:
“Crowdfunding, for project and equity campaigns, has been taken up by Cantabrians wanting to fund things a bit differently, with their community We’re so excited to have another fabulous female founder going to her crowd for support. From Jenny (Christchurch Art Gallery) to Brianne (Sorbet) we’re amazed at what Christchurch-based campaigns can achieve.”
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Reg A - Form 1-A Filings Beta
Beta. Initial Form 1-A only. Target raise is the stated Amount to be Raised, totaled. Compared with the same dates one year earlier.
YTD: Jan 1, 2026 - Oct 24, 2026 vs Jan 1, 2025 - Oct 24, 2025
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Number of Filings131Prior 126 +4.0%
Target Raise, Total$3.40BPrior $3.54B -3.9%
This YTD
Year prior
Change
Filings
131
126
+4.0%
Target raise
$3.40B
$3.54B
-3.9%
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This display counts initial Form 1-A filings only. It does not represent subsequent filings, including Form 1-A/A amendments or Form 1-A POS post-qualification updates filed by the issuer. Amounts are the stated Amount to be Raised on the initial filing, not capital raised and not amounts revised in later filings.
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“It’s important that people think about where the things they buy come from for environmental, social, ethical, and economic reasons. Felt helps people take responsibility for their decisions as consumers and ensures people keep money circulating around their own communities. Felt provides a foundation for New Zealand makers, designers, artists and craftspeople to reach a wide audience. We provide help and support to ensure they get to those audiences. Through Felt’s collection of individual makers. Our sellers and makers, because it’s part of the ecosystem. If felt is successful then that success spreads out to our crowd. Anybody who supports local makers and entrepreneurship and crafts.”
“Crowdfunding, for project and equity campaigns, has been taken up by Cantabrians wanting to fund things a bit differently, with their community We’re so excited to have another fabulous female founder going to her crowd for support. From Jenny (Christchurch Art Gallery) to Brianne (Sorbet) we’re amazed at what Christchurch-based campaigns can achieve.”
