The company, which was founded by Lanre Olaniba, is looking to provide an app that is dedicated to people with “busy lifestyles who believe their time is precious and want to start to win it back.” The company shared:
“We have taken this belief and combined it with our passion for eating quality food to design a product that will help you acquire food [and] drink in a more convenient and time effective manner daily while [you’re] on the go.”
The app will help users achieve three things:
- Win back time
- Eat well
- Perform better
The BELI team noted:
“Time will be won back by ordering food and drink ahead while on the way to work, during your lunch break or on the weekend from your favorite coffee shops, sandwich bars, and restaurants without having to queue, wait for preparation or pay with cash or a bank card.
“It will help you eat well by quickly finding the food you want close by, be that a tasty burger or something more specific to your diet (e.g. gluten-free or vegan meals). It will also help you record and track calorie intake on a daily basis and set yourself goals towards achieving your personal eating plan and fueling your body with what it needs to perform better.”
The app also offers users a reward points system, which may be redeemed for exclusive benefits and food related experience.
Since its campaign launch, BELI has secured early £57,000.
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