Update: Creative Shopping App Fy Nears £375,000 on Seedrs


Back in September, creative shopping app, Fy, launched a crowdfunding campaign on Seedrs to raise £375,001 for its online services. The app has become so successful that it is currently nearing its initial goal on the equity platform.

fyAs previously reported, the app, which was created in 2014 and was named after co-founder Fyona Kovero, has described itself as a shoppable Instagram: a daily feed of unique, affordable products from emerging brands around the world. The site seeks to make shopping on mobile “simple, addictive and fun” with its personalized and curated feed of unique, affordable products, high-res images, gifs and videos, easy checkout and simple sharing opportunities via Facebook Messenger and WhatsApp.

The company stated:

“Fy is your new best friend. An edit of gorgeous accessories to take with you on life’s adventures. It’s inspired by you. It’s the stuff you want, the way you want to shop for it. It’s how you want to feel when you get dressed in the morning.”

The campaign’s description reads:

fy“We’re a full-stack business. We stock, photograph, merchandise and ship every product we sell. Everything on Fy ships free, in beautiful Fy envelopes straight through your letterbox. At the heart is a growing community of emerging brands, ranging from new designers to break-out brands. We offer brands a full stack of services to allow them to do what they do best: designing and manufacturing stunning products.”


To deliver its vision, the company developed a mCommerce technology platform that allow it to deliver relevant, fast mobile experience.

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