Give To Cure Offers Tips For Smart Giving As Part of #GivingTuesday Festivities

As nonprofit organizations prepare for this year’s #GivingTuesday, Give to Cure offers up tips for those looking to give to various charities on December 1st.

Give to CureSuzanne Kwok, executive director of Give To Cure, stated:

“With so many charities to consider, many individuals are looking for smart and strategic ways to maximize their giving dollars, especially if they are working within a budget. Understanding a few basic tips will help individuals know that their money is being maximized toward the charitable goals that are most important to them and their loved ones.”

Here are the“Five Tips for Being Smart about Doing Good:”

  1. Make Your Money Matter: Do your research before giving. Make sure there is a high percentage of the giving dollar going to organization’s mission versus administrative and overhead costs. “Give To Cure’s model is to give 100% of funds raised through the crowd directly to clinical trials for Alzheimer’s disease,” said Kwok. “An expert scientific advisory board has chosen three trials based solely on their scientific merit. Donors help patients treatment right away, and can track the progress of the trial to see the difference their dollars are making first hand.”
  2. Every Dollar Counts: Just because individuals can’t give a huge monetary donation doesn’t mean that smaller donations aren’t meaningful. Small donations like $15 can make a statement. For example, if just a $15 donation was made for each of the 5.6 million patients with Alzheimer’s Disease in the U.S. right now, Give To Cure statistically should be able to fund enough new research to find a cure for Alzheimer’s, according to Kwok.
  3. #GivingTuesdayGive AND Get: Look for a charity that offers a way to check off a gift on the holiday shopping list! It’s OK to get something in return when donations are made. For example, Give To Cure partnered with world famous street artist and activist, Shepard Fairey to create fashionable merchandise and gifts. “Profits from the Give To Cure store will support research for Alzheimer’s disease. This way, you get to do a good deed, and your loved one gets something cool to unwrap and love all year long,” Kwok continued.
  4. Follow Your Heart: Give to a cause that touches you or the people you love. If someone on your list already has everything they want, consider giving a gift to a cause they are passionate about instead of another item to sit on the shelf. Knowing that you are making a difference on their behalf recognizes the true meaning of the holidays!
  5. Money isn’t everything: If your budget is just too tight this year, no one says you have to make a monetary donation to do good. Think outside the box. Anyone can make a difference through volunteering time, sharing a talent or motivating those around you to give. Consider these ideas:
  • Run a 5K and ask loved ones to sponsor you by donating to a certain cause or organization.
  • Organize a wrap-a-thon and wrap presents in exchange for donations to the charity of your choice.
  • Become an online ambassador for your charity by helping to spread its message through your own social media channels. Invite your friends to like them on Facebook and Tweet out updates to keep your circles engaged on an issue that you care about.


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