Hasbro Discovers the Next Great Game Thanks to Indiegogo

HasbroEarlier this yearHasbro, Inc. (NASDAQ: HAS) announced that it has teamed up with crowdfunding platform Indiegogo to find the next hit face-to-face party game by launching a new contest called, the next great game challenge.

Hasbro revealed that it is continuing to focus on connecting with the gaming community to discover and develop new games, and the challenge would help identify one big idea that it can help cultivate and bring to market.

Now, just four months later, Indiegogo has revealed that the board game giant has found the “next great game” through the challenge. The global crowdfunding platform shared in a recent blog post:

“Today, we’re excited to announce that Hasbro has selected Irresponsibility: The Mr. Toast Card Game as the grand prize winner. Over 500 game concept ideas were submitted to the Next Great Game challenge, and Hasbro narrowed it down to 5 finalists who ran crowdfunding campaigns on Indiegogo. These finalists were judged on gameplay mechanics, overall theme, potential for “fun-ness” and viability.


Hasbro“Irresponsibility: The Mr. Toast Card Game is a fast-paced, family-friendly card game featuring comic character Mr. Toast and his fun friends including Joe the Egg and Sharky Bacon. Players try to shirk responsibility by having fun being irresponsible while also trying to stop their opponents by saddling them with more responsibility. The campaign raised over $10,000 from more than 200 backers. Dan Goodsell, creator of the winning game, will receive the grand prize of $10,000 and a trip to Hasbro headquarters for advice, mentoring and assistance from Hasbro’s game development team to help make his game a reality.”

Indiegogo then added:

“Since our inception in 2008, Indiegogo has seen many amazing game ideas receive validation and come to life via crowdfunding. Just recently, Indivisible raised over $1.8 million for its 2D RPG action game, releasing a free prototype during the campaign for their backers to play.Mashball combined all classic toss games into one innovative game for all ages, raising over $33,000. EduStack created a fun way to learn math and astronomy. Indiegogo is proud to be a platform where every idea, big or small, can get a shot at success.”

Check out the challenge’s finalists below:

  • HEXES!!HEXES!! is a card game of witches, warlocks and wacky wizardry, created by Rochester Institute of Technology students Douglas Mansell, Norman Greenberg, Sam Sternklar and Tom Smith. The goal is to stay in the game while following the rules on all the hexes your opponents sling at you, which could be something like keeping your hand raised at all times while reciting facts about cats. The combination of hexes is what makes for hilarious moments with friends and family!
  • Hasbro-Next-Great-Game-WinnerWarning!SignsWarning!Signs is a party game, created by Jack Reda from Herndon, VA, that is all about making fun of the weird signs we’ve seen while traveling. Players pretend they are tourists in a strange land and don’t speak the language. To win the game, you have to make up the “best” or most outrageous captions for what different signs could mean in the strange land.
  • Touchy FeelyCreated by Kevin and Kory Jordan from Marietta, GA, Touchy Feely is the “lights out party game” played completely in the dark. Once the lights go out, or the blindfold goes on, you have to complete tasks worth different point values before the lights come back on. But watch out because your opponents can try to sabotage your tasks in the dark!
  • SUNK!Created by Scott Ruth, Bill Bellan and Scott Jackson from Massachusetts, SUNK! is a game requiring a steady hand, impenetrable concentration, and sharp wits combined with an appetite for suspense and intense laughter. You’ll need to add the required amount of water to a cup without causing it to sink. Sounds simple, right? Not when your opponents are trying to break your concentration with taunting and heckling, causing you to pour excessive water into the cup!

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