Milk Beauty, an on-demand service that provides in-home spa services in the UK, is raising equity capital on Seedrs and the crowdfunding offer has generated solid success in a bit more than a week. Milk Beauty is seeking £300,000 for an 18.76% equity stake in the young company with a pre-money valuation of £1.3 million. To date, 50 investors have kicked in over £215,000 with plenty of time to go. The crowdfunding offer is being matched with some “investor benefits” such as an “MLK Office Pop Up” for your entire work team. According to information provided by Milk Beauty, the company is experiencing quarterly revenue growth of 43% over the past year. Two new “hubs”, one in Wandsworth serving South West London and the other in North Kensington serving North West London, are helping to few platform growth. Milk’s fourth hub in South East London will open in February 2016. Milk Beauty is bringing the spa to your home creating a new service to help time-crunched professionals. The new capital is needed to “take the brand to the next level”.
Milk Beauty offers at home, in office and hotel treatments for Londoners, 10:00 am till 11:00 pm 7 days a week. Providing a dedicated and professional service tailored to meet the requirements of the customer, each appointment is delivered by one of Milk Beauty’s in-house therapists – offering the same quality and calibre of service every time. The all-female team, based in Hackney, is said to be creating 3 to 5 new jobs each month as the service grows. Founded by Lucy Patterson, an “accountant turned beautician”, she explained earlier this year the best part of the job was reading customer feedback;
“It is hugely rewarding to know that our therapists are consistently delivering 5* treatments and it is fantastic to see so many clients rebook their next treatment so quickly. It gives me and the team a real sense of accomplishment to honestly hear from customers about our high standards and friendly team.”
During 2016 Milk states it will be recruiting the very best therapists who will be trained in the “Milk way” through the Milk Training Academy. The in-house training will ensure that excellent customer service standards are maintained during a high growth period.
“2016 is going to be an exciting year at Milk. To kick start our growth plans for next year we have launched a dedicated crowdfund through Seedrs,” states Patterson. “The fund raise will help take the brand to the next level. It is fantastic to see how successfully our campaign has launched. In the first 36 hours of the Seedrs fundraise we had raised £140,000, 47% of the £300,000 target. This high demand for shares in Milk illustrates the need and desire for this unique service for time-starved Londoners. We have priced shares in Milk very reasonably at £8.90 each which means all our customers and the Milk team can own a little piece of Milk and join us in realising our exciting growth plans for 2016.
“We are also thrilled that all of our existing investors have reinvested in Milk through the Seedrs fund raise.”
“Milk is leading the way in redefining how we consume beauty products, taking an industry previously restricted to the High Street to the customer’s doorstep. We are delighted to be hosting the Milk campaign, and are very excited to see their customers, fans and partners jump on board to be a part of their exciting growth plans.”
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