Classy, a fundraising and community mobilization platform announced on Tuesday it has formed a partnership with voluntary health agency, The Leukemia & Lymphoma Society (LLS).
The transition will start with LLS’s flagship campaign, Team in Training (TNT), a charity sports training program. In addition to TNT, other LLS national fundraising campaigns moving to the Classy platform in 2016 and 2017 include:
- Light The Night Walk (LTN): An annual fundraiser for LLS, this non-competitive walk is held at more than 150 sites throughout the US, Canada and Australia.
- Man & Woman of the Year (MWOY): to earn these prestigious titles, candidates all over the country participate in a ten-week fundraising competition honoring local children who are blood cancer survivors.
- Leukemia Cup Regatta (LCR): local LLS chapters recruit sailors and local businesses to raise funds and participate in sailing races and events.
Claude Edkins, chief information officer of LLS, stated:
“We are confident that the expertise and proven track record of Classy will help to elevate LLS’s fundraising capabilities and success, across our many campaigns and programs. As the leading non-profit in the blood cancer arena, it makes sense for us to work with a fundraising technology leader like Classy. This platform not only will make it easier for our participants to engage with LLS through its user-friendly, innovative and robust features, but Classy’s support will enhance our own operations as we aim to grow our revenue through new and unique online fundraising approaches.”
LLS joins a growing roster of more than 2,500 nonprofits of all sizes that use Classy to scale their operations and impact, including Heifer International, Oxfam America, National Geographic, Team Rubicon, FEED, and Pencils of Promise.
“We are extremely excited to partner with such a well-respected and high–impact organization as The Leukemia & Lymphoma Society. LLS has been a pioneer in the peer-to-peer fundraising space with thousands of organizations, both nonprofit and for-profit, emulating their efforts over the past two decades. It is truly an honor to be selected as their long-term fundraising partner and everyone at Classy is thrilled to work with LLS’s innovative team to take our product to new heights.”