With less than a week until its Invesdor campaign is set to close, Finnish fashion brand Marita Huurinainen has successfully secured its initial €100,000 funding goal. The company previously secured €171,597 from 106 investors through crowdfunding platform FundedByMe.
Marita Huurinainen is a fashion and lifestyle brand that offers ready-to-wear clothing, accessories, and shoes. The company revealed that in 2013, the company’s namesake, Marita Huurinainen, met with Andreas Jank to introduce the WILD furs and WAVE shoe concepts. Andreas was notably immediately convinced about Huurinaine’s products and they established the brand later that year. The company’s products have developed, becoming highly successful internationally and it currently has customers across Europe, the U.S. and Asia.
The company stated that the WILD concept is a new approach to enjoying fur and the accessory collection consists of beautiful, elegant, and light fur products:
“What makes WILD unique is that it offers an ethical and responsible way of wearing fur as it is not using fur of any farmed animals. WILD allows you to enjoy fur with a good conscience. WAVE is a beautiful, elegant, light and comfortable summer shoe with a truly revolutionary and unique design that has been developed by Marita Huurinainen.”
Jank recently shared his thoughts about the crowdfunding method:
“It is a very positive development that individual investors now have the chance to invest in start-up companies directly. Previously this was only possible for institutional investors, who charge high management fees to their investors. In my opinion crowdfunding brings efficiency, transparency and equality into the market.The easier the product or service is to understand, the more suitable the company is for crowdfunding. I recommend companies that are B2C to consider crowdfunding because they get a lot marketing from a public funding round. I have had only positive experiences so far. Many crowdfunding investors have become our customers and they actively support our business, while others are quite passive. At no point have I felt that having many investors is a burden. It is rather the opposite. We have many brand ambassadors.”
The campaign is set to close on Wednesday.
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