With less than a week until its Invesdor campaign is set to close, Finnish fashion brand Marita Huurinainen has successfully secured its initial €100,000 funding goal. The company previously secured €171,597 from 106 investors through crowdfunding platform FundedByMe.
Marita Huurinainen is a fashion and lifestyle brand that offers ready-to-wear clothing, accessories, and shoes. The company revealed that in 2013, the company’s namesake, Marita Huurinainen, met with Andreas Jank to introduce the WILD furs and WAVE shoe concepts. Andreas was notably immediately convinced about Huurinaine’s products and they established the brand later that year. The company’s products have developed, becoming highly successful internationally and it currently has customers across Europe, the U.S. and Asia.
The company stated that the WILD concept is a new approach to enjoying fur and the accessory collection consists of beautiful, elegant, and light fur products:
“What makes WILD unique is that it offers an ethical and responsible way of wearing fur as it is not using fur of any farmed animals. WILD allows you to enjoy fur with a good conscience. WAVE is a beautiful, elegant, light and comfortable summer shoe with a truly revolutionary and unique design that has been developed by Marita Huurinainen.”
Jank recently shared his thoughts about the crowdfunding method:
“It is a very positive development that individual investors now have the chance to invest in start-up companies directly. Previously this was only possible for institutional investors, who charge high management fees to their investors. In my opinion crowdfunding brings efficiency, transparency and equality into the market.The easier the product or service is to understand, the more suitable the company is for crowdfunding. I recommend companies that are B2C to consider crowdfunding because they get a lot marketing from a public funding round. I have had only positive experiences so far. Many crowdfunding investors have become our customers and they actively support our business, while others are quite passive. At no point have I felt that having many investors is a burden. It is rather the opposite. We have many brand ambassadors.”
The campaign is set to close on Wednesday.
Have a crowdfunding offering you'd like to share? Submit an offering for consideration using our Submit a Tip form and we may share it on our site!
Sponsored Links by DQ Promote
Reg A - Form 1-A Filings Beta
Beta. Initial Form 1-A only. Target raise is the stated Amount to be Raised, totaled. Compared with the same dates one year earlier.
YTD: Jan 1, 2026 - Oct 23, 2026 vs Jan 1, 2025 - Oct 23, 2025
Share this graph
Number of Filings131Prior 125 +4.8%
Target Raise, Total$3.40BPrior $3.54B -3.9%
This YTD
Year prior
Change
Filings
131
125
+4.8%
Target raise
$3.40B
$3.54B
-3.9%
Sponsored by
the Crowded Media Group
the leading digital news service covering the global Fintech Industry, including digital assets, crowdfunding, tokenization, and other innovations in capital markets. email us@CrowdfundInside
This display counts initial Form 1-A filings only. It does not represent subsequent filings, including Form 1-A/A amendments or Form 1-A POS post-qualification updates filed by the issuer. Amounts are the stated Amount to be Raised on the initial filing, not capital raised and not amounts revised in later filings.
Crowdfund Insider is the leading news website covering the emerging global industry of disruptive finance including investment crowdfunding, Blockchain, online lending, and other forms of Fintech.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it and agree to our terms of service.
Marita Huurinainen is a fashion and lifestyle brand that offers ready-to-wear clothing, accessories, and shoes. The company revealed that in 2013, the company’s namesake, Marita Huurinainen, met with Andreas Jank to introduce the WILD furs and WAVE shoe concepts. Andreas was notably immediately convinced about Huurinaine’s products and they established the brand later that year. The company’s products have developed, becoming highly successful internationally and it currently has customers across Europe, the U.S. and Asia.“It is a very positive development that individual investors now have the chance to invest in start-up companies directly. Previously this was only possible for institutional investors, who charge high management fees to their investors. In my opinion crowdfunding brings efficiency, transparency and equality into the market.The easier the product or service is to understand, the more suitable the company is for crowdfunding. I recommend companies that are B2C to consider crowdfunding because they get a lot marketing from a public funding round. I have had only positive experiences so far. Many crowdfunding investors have become our customers and they actively support our business, while others are quite passive. At no point have I felt that having many investors is a burden. It is rather the opposite. We have many brand ambassadors.”
