Success: Fitmo Closes Seedrs Campaign With More Than €160,000 in Funding

Personal training app, Fitmo, has completed its equity crowdfunding campaign on Seedrs. The company launched the initiative in October and quickly secured its initial €150,000 funding target and finished the round with more than €160,000.

As previously reported, Fitmo’s personal training app is described as an intelligently designed mobile coaching platform that connects fitness coaches with users. Its features include 24/7 communication with coaches, video/audio-guided workouts created by coaches for the gym or running outdoors, and a comprehensive workout plan. Service options include 1-on-1 training for maximum personalization starting from £6 per week or a lighter option (£3 per week) with set training programs. Fitmo stated:

“Anyone who’s busy will know how difficult it is to maintain a healthy routine, missing early morning gym sessions or being too tired to exercise after work. Personal trainers can help solve the problem by making you more accountable but it’s difficult to justify giving away such a large chunk of your salary on something other than rent. Fitmo solves these problems by using the smartphone to elegantly pair professional fitness coaches with suitable clients at a fraction of the cost, anytime, anywhere.”

CEO and founder, Dave Roeloffs, also explained why he created Fitmo:

“I was intrigued with the physiological aspects around behaviour change and set out to create a platform where everyone and anyone could find a friend to give them the necessary nudge.”

Fitmo is backed by long-distance runner, Haile Gebrselassie, who is the company’s first celebrity ambassador. He recently shared:

“In 25 years of international running I gained a lot of experience and knowledge. Now it’s time to share my knowledge with you, in the hope that you come to enjoy running as much as I do.”

Fitmo is planning to use the Seedrs funding towards product, business, and corporate sales development.