Just a little over a week after launching its equity crowdfunding campaign on Seedrs, London-based Japanese food brand, Miso Tasty has closed the funding round. Originally seeking £150,000, the initiative secured its initial target in 36 hours and at the end of the round raised £269,900.
As previously reported, Miso Tasty was launched in 2014 by chef Bonnie Chung and describes itself as a modern brand of Japanese-inspired snacks and meal solutions. The company currently offers a range of what it calls tasty, wholesome products, including miso soups and miso pastes, along with a cookbook.
“Our all-natural products provide a great solution for people hungry for tasty food that is also convenient and nutritious. They feature a key ingredient, miso; an ancient Japanese superfood crafted from fermented soybeans, and this provides the deep, natural flavors and nutrition in our products.”
Chung also noted:
“Miso has always been one of my favorite ingredients. So that’s where I began – My journey to make the ultimate miso soup! I’ve always wanted to run my own business, coming from a family of entrepreneurs. But my first love was food. I wanted to create tasty products that were inspired by the flavours I loved. What I thought would take me a few months to complete… turned into several years!!! It took over 65 manufacturing trials across the world before we found the right partners in Japan, making over 2 tonnes of miso before we finalized our recipes.”
Following the closing of the campaign, Chung revealed on Twitter:
We overfunded! YAY! We completed our raise within 36 hours & have now closed our campaign! Thank you for your all support @TheGrocer @Seedrs pic.twitter.com/wSFBRqMRfs
— Bonnie (@Misotasty) March 13, 2017
Funds from the campaign will be used to continue Miso Tasty’s expansion.
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