Hope, a British womenswear fashion brand, is currently seeking 500,000 through its equity crowdfunding campaign on Crowdcube. Founded in 2015 by Nayna McIntosh, the company is in its fourth collection and has attracted attention from former M&S CEO, Stuart Rose.
The brand revealed that it embraces women of all shapes, sizes, and ages. It is particularly geared towards women over the age of 40 who are seeking clothing that will make them look great, feel fabulous, and comfortable.
“[Hope was] founded by Nayna McIntosh who has over 30 years’ experience with some of the biggest and best known brands in UK retail including launching the George and Per Una concepts. Following her own intuition and experience as a shopper and industry expert together with 3rd party research, Nayna understood that the older woman is an increasingly important yet often neglected part of the market. Nayna and her team have 200 years’ combined experience, an average age of 52 and five out of six of them are women. This a team that knows this woman because they are this woman.”
Hope’s team also reported that since the company launch, its sales have gone from strength to strength. The database is now over 16,000 and growing while the website traffic in the past three months is more than 350% on last year. Product returns are also half the industry normal. And funds to date have been provided by Nayna and private investors such as Rose.
Funds from the Crowdcube campaign will be used to continue the expansion of the Hope brand. The funding round is set to close at the beginning of May.
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